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AllDetails welcomes Jinith Joy

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Dubai-based PR and communications agency, AllDetails has welcomed Jinith Joy to the role of PR Account Manager. Previously PR Manager at Percept Gulf, Jinith has a diverse experience in India and the UAE’s PR, marketing and advertising industry. In her new role, she will focus on developing strong PR strategies for the agency’s portfolio of GCC clients along with emphasis on driving in new local businesses.

“AllDetails has an impressive portfolio of hospitality clients across the world and I’m excited to work on these international luxury brands,” says Jinith. “There is an inclination towards digital media now and I’m thrilled to be part of an agency that understands this change and incorporates the same in PR strategies.”

One – Source launches in the UAE

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PR professional Sharon Fernz has launched new marketing and PR agency, One – Source in the UAE. With over 12 years of experience in the PR and marketing industry, Sharon previously worked in India with Lowe Lintas as Account Manager, at Ogilvy Public Relations as Account Coordinator and most recently in Dubai with RSA Logistics as Assistant Manager – Brand and PR. The Dubai-based agency will offer services that include media relations, strategic partnerships, brand sustainability campaigns, copywriting, content creation and concept development to clients across the UAE. The agency will also provide expertise, knowledge, ideas and advice to clients to enhance their brand equity and corporate reputation across the GCC region.

“Giving up a nine to five job to go out alone is a very overwhelming thought, but I have had so much support since I made the decision,” says Sharon. “I strongly believe in the quote ‘you never lose in business you either win or you learn’ – I am very excited to see what the future holds.”

AL Publishing launches online video channel

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Dubai-based Arabic publishing company, AL Publishing has launched new online video channel, al-video.com. al-video.com is an online portal that aims to enhance Arabic digital content by focusing on video coverage of news and events across various fields including business, technology, travel, hospitality, culture and arts across the GCC region. The new channel will also feature social responsibility initiatives and activities by non-profit organisations as well as exclusive interviews with top CEO’s across the region, technical reviews of several high-profile products and other cultural and social video reports.

“The success we have achieved in our first year affirms the vitality of the new publishing model we adopted, concentrating on B2B high quality Arabic content through six specialised portals and supported by a bilingual news wire platform,” says Ali Mohamad, CEO and Group Editor, AL Publishing. “AL Video is our eighth portal and the first of its kind in the region which reflects our commitment to high quality Arabic content.”

Influencers.ae launches in the region

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New digital firm, Influencers.ae has launched in Dubai. Founded in the UAE, Influencers.ae is a digital company that offers an interactive platform for online influencer marketing and allows brands as well as agencies to discover, compare and book relevant influencers for effective digital campaigns across the GCC. The new digital company will also provide other marketing services such as content creation, product sampling and video production as an effective marketing tool for brands and agencies across the region.

“Digital spending is up, but marketers continue to spend on programmatic advertising even though they realise that the banner ad is dead,” says Clark Williams, COO, Influencers.ae. “Brands can now reach consumers with created or reposted content from relevant Influencers that their followers trust. A campaign can achieve mass impressions and a higher conversion rate for much less cost than other forms of digital advertising.”

CARMA makes new acquisition

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Global media intelligence agency CARMA has acquired strategic communications consultancy, Argento Strategies. The new acquisition will see CARMA expand and restructure its media analysis capabilities as well as incorporate well-curated research to deliver accurate and relevant client insights. The acquisition will also see the Founder of Argento Strategies, Fares Ghniem, join CARMA as Managing Director, bringing with him over 20 years of experience in corporate affairs and working with public and private sector clients across the GCC.

“CARMA is distinctive in that it not only provides the tools to monitor and capture information, but also the critical thinking needed to interpret the data and convert it into actionable insights,” says Fares Ghneim, Managing Director, CARMA. “I very much look forward to working with CARMA’s team of analysts to build and expand the company’s offering in this area.”

Cicero & Bernay expands operations in the GCC

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Public relations consultancy, Cicero & Bernay (C&B) has signed a new affiliation with Bahrain-based public relations agency, Daily Public Relations (Daily PR) and Oman-based boutique marketing and communications agency, ProComms as part of its expansion plan into the GCC. The new strategic partnership will see both regional agencies enhance C&B’s presence and grow its client portfolio across the GCC by providing PR services and strategies, as well as on-ground support and development of targeted communication to cater to the growing markets in Bahrain and Oman.

“Daily PR and ProComms both share C&B’s ethos – delivering tailored and impactful communication services for clients – and we look forward to working closely with them to deliver even more comprehensive and targeted programmes,” says Ahmad Itani, COO, Cicero & Bernay. “By sharing complementary insights, we will enrich C&B’s already highly effective delivery across both of its markets and the wider MENA region.”