The International Association of Business Communicators (IABC) will be hosting EMENAComm in the Middle East. Set to take place on February 11-12, 2019 in Bahrain, the communications event will provide the region’s communicators with insights and tools needed to help their organisations achieve strategic transformation through communications. The event will also seek to showcase practices and innovations that are changing how corporations, agencies and NGOs are achieving success through communications and feature keynotes by former Apple executives on how communications played a key role in the company’s turnaround.
“The way we communicate has completely changed, and the role of the communicator is transforming as well,” says Alex Malouf, Past Chair, IABC Europe, Middle East and North Africa. “Communicators have a valuable role to play in every organisation, and EMENAComm will help drive this transformation so that the region’s communicators are both empowered to do more and are recognised as change makers by their organisational leadership.”