Global media intelligence agency CARMA has acquired strategic communications consultancy, Argento Strategies. The new acquisition will see CARMA expand and restructure its media analysis capabilities as well as incorporate well-curated research to deliver accurate and relevant client insights. The acquisition will also see the Founder of Argento Strategies, Fares Ghniem, join CARMA as Managing Director, bringing with him over 20 years of experience in corporate affairs and working with public and private sector clients across the GCC.
“CARMA is distinctive in that it not only provides the tools to monitor and capture information, but also the critical thinking needed to interpret the data and convert it into actionable insights,” says Fares Ghneim, Managing Director, CARMA. “I very much look forward to working with CARMA’s team of analysts to build and expand the company’s offering in this area.”