FP7/DXB has secured the marketing and advertising remit for Emirates Islamic, a leading Islamic financial institution in the UAE and a subsidiary of Emirates NBD Group. This comes after a selection process that was initiated in January of this year and included several multi-national advertising agencies. With this account, FP7/DXB will be solely responsible for the through-the-line communication for Emirates Islamic across its new brand and product platforms on both B2C and B2B segments.
“FP7’s team displayed a clear understanding of our business needs and a strong conviction to our growth aspiration,” says Wael Ibrahim, General Manager – Corporate Centre and Transformation at Emirates Islamic. “We look forward to working closely with them to create impacting and informative campaigns that will strike a chord with our audiences.”
Sasan Saeidi, Managing Director of FP7/DXB adds, “We are thrilled to be partnering with Emirates Islamic, a great brand with a solid plan to change the landscape of Islamic banking in the years to come. We firmly believe in the vision of Emirates Islamic and their plans to expand and provide new offerings in the growing and competitive Islamic banking industry. We are confident that we have the category know-how and the communication expertise to take them far.”