Magna MENA appoints new CEO

MCN MEDIABRANDS has appointed Bassem Massoud to the role of CEO of Magna MENA. With over 17 years of experience in leadership positions, Bassem most recently held the role of Regional Managing Director. In his new role, Bassem will build strong relationships with clients focusing on transparency and outstanding business results. “I am very excited More Info »

UM MENAT appoints new CEO

MCN MEDIABRANDS has appointed Joe Nicolas to the role of CEO of UM MENAT. With over nine years of experience within the agency, Joe previously held the role of Regional Head of Research and most recently held the role of Head of Strategy. In his new role, Joe will lead the agency by driving growth, More Info »

Active DMC makes new promotions

Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Lauren Brush and Stanislava Burianek to the role of Associate Account Directors. With a combined ten years of experience in public relations and communications, Lauren and Stanislava, and with four years within the agency, most recently held the role of Senior Communications Consultants. In their new roles, More Info »

In-house or outsource? That is the question.

Alex Ionides, Managing Director, Silx offers his thoughts on the content marketing and how outsourcing can be beneficial.   In reality, some projects are going to be better off in-house, some better off at an agency. The real challenge is deciding which will garner the best results in the long run – both in terms More Info »