Motivate Publishing appoints new Publishing Director

Motivate Publishing has appointed Carlos Pedroza Luna to the role of Publishing Director of its luxury media division starting September 2017. With 18 years of experience in consumer magazines, custom publishing and sales strategies, Carlos previously worked in Mexico as Publishing Director at Editorial Televista in partnership with media company, Hearst, where he worked across several titles including, Esquire, Harper’s Bazaar and Men’s Health. He most recently worked with Groupo Tourbillon also as Publishing Director in Mexico, where he oversaw the development of Tiempo de Relojes and Gentleman magazines. In his new role, he will oversee the development of Motivate’s luxury brands including Emirates Woman, Emirates Man and Jumeirah Magazine as well as new projects to be launched within the sector.

“I’m thrilled with this great opportunity to be part of the Motivate’s team managing its luxury portfolio,” says Carlos. “Being part of Emirates Woman, Emirates Man and Jumeirah Magazine, some of the most recognised titles in the region, it’s an honour. I strongly believe that I will work with a very experienced and professional team and together we will develop new ideas and possibilities to enrich Motivate’s portfolio.”

Lovin Saudi launches in the Middle East

New media advertising company, Augustus has launched Lovin Saudi as a part of its expansion plan in the region. Following the launch of its Dubai operations in 2015, Lovin Saudi will operate with local partners and contributors based out of Saudi Arabia with support and back office functions being completed from the group’s regional headquarters in Dubai. The launch will also cover news and lifestyle in Dammam, Khobar, Riyadh and Jeddah as the main cities with content published in English, and officially open its first Saudi-Arabian based office early 2018.

“By understanding and keeping abreast of the ever-changing media landscape, Augustus has cemented Lovin Dubai’s place within the UAE market in what is a short space of time,” says Richard Fitzgerald, Managing Director, Augustus. ”This was done by focusing on quality online and social content. With the launch of Lovin Saudi, the brand will look to do the same in Saudi Arabia, shaking things up and further driving a digital approach within the region.”

The MediaVantage makes new appointment

The MediaVantage has appointed Abhilasha Khanna to the role of Digital Solutions Director. With over ten years of experience in digital sales, Abhilasha previously worked with Clique Media as Agency Business Manager and most recently with Arabian Business and ITP Live, part of ITP Media Group as Senior Sales Manager. Abhilasha will be responsible for multiple international brands and will oversee the digital sales activities for The MediaVantage as well as work towards reaching new heights in digital capabilities and expertise.

“With the continued rapid growth in digital, I am ecstatic about spearheading and working alongside a team of ambitious, energetic and talented individuals as well as being a part of the most preferred partner in the Middle East for media representation,” says Abhilasha.

New Deputy Editor at Design Middle East

Design Middle East, part of BNC Publishing has appointed Roma Arora to the role of Deputy Editor. Roma most recently worked as Associate Editor for Clean Middle East, a publication by Media Fusion Group and will now take on her new role at Design Middle East, where she will be responsible for the planning and creation of editorial content for the magazine’s print issue and website as well as its social media platforms.

“Design Middle East is a fabulous product and I feel proud to be a part of it,” says Roma. “I firmly believe that effort is important but knowing where to make an effort makes all the difference – which is why we are so busy putting all the efforts in the right direction.” takes on new Online Reporter, part of Motivate Publishing has appointed Alice Holtham to the role of Online Reporter. A graduate of London College of Fashion with a degree in Fashion Journalism, Alice most recently worked with 4-Front Facilities Management, where she worked on PR and across F&B brands such as The Scene, Jekyll & Hyde and Mr. Miyagi. In her new role, she will join the What’s On Dubai team and be responsible for reporting on an array of Dubai news for as well as be a key point of contact going forward for restaurant and nightlife happenings across the city. She will also work alongside the Features Editor, Deputy Editor and Head of Editorial Content to curate weekly features as well as contribute to the creation of new content on the site.

“I’m so pleased to be joining the What’s On digital team at such an exciting time for the site,” says Alice. “It’s a fantastic team and I’m really looking forward to delivering cutting-edge content and reporting on the ever-evolving Dubai landscape.”

balcony8 appoints new Senior PR Manager

Dubai-based integrated communications agency, balcony8 has appointed Ellis Nicholls to the role of Senior PR Manager. Ellis brings with her over seven years of experience in PR and communications, having worked with several regional and global brands including Tory Burch, TRYANO and Six Senses Zighy Bay. In her new role, she will focus on new business and the expansion of balcony8’s PR department as well as managing the agency’s current portfolio of clients.

“I am thrilled Ellis has joined balcony8 to further amplify our integrated communications solution,” says Ursula Winzel, Founder and CEO, balcony8. “Ellis brings equal parts of sass and strategy to our PR division, in a dynamic and challenging economy where clients are looking for robust results.”