New digital firm, Influencers.ae has launched in Dubai. Founded in the UAE, Influencers.ae is a digital company that offers an interactive platform for online influencer marketing and allows brands as well as agencies to discover, compare and book relevant influencers for effective digital campaigns across the GCC. The new digital company will also provide other marketing services such as content creation, product sampling and video production as an effective marketing tool for brands and agencies across the region.
“Digital spending is up, but marketers continue to spend on programmatic advertising even though they realise that the banner ad is dead,” says Clark Williams, COO, Influencers.ae. “Brands can now reach consumers with created or reposted content from relevant Influencers that their followers trust. A campaign can achieve mass impressions and a higher conversion rate for much less cost than other forms of digital advertising.”