Dubai-based PR agency, TOH PR has been appointed as the PR and digital partner for Alila Hotels and Resorts in the GCC. Alila is an international network of hotel properties that combines innovative design and luxury in unique locations for guests to enjoy personalised hospitality and have a bespoke learning journey. TOH PR will be responsible for managing all PR operations and offering digital support to the brand across the GCC with a focus on Alila Jabal and Akhdar in Oman.
“We have been long-term fans of the Alila brand as one of the ultimate luxury hotel groups with in-built values that speak to a new and highly discerning generation of travel aficionados,” says Sophie Toh, Founder, TOH PR. “We are enormously excited about working with the talented and passionate Alila team and look forward to a successful and long-term partnership.”