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CARMA is a global leader in media intelligence. CARMA brings together an experienced global team and enhanced global capabilities. CARMA delivers what matters. More innovation. More speed. More value. More insights in more languages.

With 13 international offices and staff in 43 countries around the world, CARMA conducts research of media coverage in all key geographies around the world and in over 80 languages.

We offer a unique perspective: globally active, but also truly local. Our on-the-ground staff speak the local language, know local customs, and can help you achieve a greater understanding of any market. You know how important it is for your insight provider to listen to you and understand what you need; CARMA is that partner.

A Balance of Automation and Curation

CARMA delivers what matters using a combination of cutting edge technology and human expertise to capture global media coverage and provide you with analytics that drive your business forward. Our unique methodology drives deep insights with sector-expertise, communications performance scoring, competitor intelligence, message resonance and C-level reporting.

CARMA uses the best technology world-wide including a range of custom developed and licensed technologies, to support our delivery platforms for content and data. Our methodologies are developed and validated by leading academics and scientists and we use the best in class data visualisation to ensure effective comprehension.

We believe that each client’s needs are unique and we are committed to offer agility and innovation when setting up programs to meet and exceed our clients’ expectations.

With us, you avoid meaningless data and receive insights that matter.

Awards
Awards won by CARMA at the International Association for Measurement and Evaluation of Communication (AMEC) for the past 2 years (2016-2017):

  • (2017)
    Best multi-market reporting 
    Gold – for Emirates Airlines
    Best use of integrated communication measurement /research
    Gold – for Emirates Airlines
    AMEC Lifetime Fellowship Award
    Mazen Nahawi
  • (2016)
    Communications research &  measurement company of the  year
    Runner up
    Best multi-market reporting 
    Gold – for Samsung Electronics,  MENA
    Best use of social media  measurement
    Silver – for Landmark International  report
    Plain English award for simplicity  in campaign effectiveness  measurement and reporting 
    Bronze – for Toyota Lexus Middle East

Directors
Mazen Nahawi, Group CEO
Paul Venn, Commercial Director
Fares Ghneim, Managing Director – Insights & Analysis