House of Comms has been appointed to handle all PR and digital requirements for the newly-launched UAE location of luxury lingerie retailer Rigby & Peller. Established in the UK, offering brands including PrimaDonna, Marie Jo and Andres Sarda, Rigby & Peller is known for its expertise, service and quality. The new Dubai store is the company’s first in the Middle East and is located in Dubai Festival City.
“Nothing makes us more excited than being appointed by brands that we have such a strong emotional connection with and we genuinely feel passionate about this brand,” says Kaja Weller, Managing Partner, House of Comms. “We have waited many years for Rigby & Peller to open here in the UAE to save us flying back to the UK for all our lingerie needs. We are so excited to be on this journey with them.”