The Qode has secured the PR account for vitamin infusion and wellbeing centre, The Elixir Clinic. Founded in Harley Street, London, The Elixir Clinic offers unique and bespoke vitamin drips tailored for different needs and health requirements. With the success of the clinic in London, the centre has since partnered with CosmeSurge and Emirates Hospital in Dubai and has a state-of-the-art clinic due to open in Abu Dhabi this year. The Qode will be handling all PR for The Elixir Clinic as well as social media and digital marketing across the GCC.
CARA Public Relations has been appointed to handle all PR activities for EIDEAL, an innovative hair tool manufacturer and distributor. In May, the brand will showcase at BeautyWorld Middle East and EIDEAL’s products aim to revolutionise the hair industry with its creative and practical designs. CARA will be responsible for increasing awareness of, as well as developing, the EIDEAL brand across the region.
“I have long been a fan of EIDEAL products and I love the brand’s fresh-thinking and pioneering ethos, which fits well with the CARA PR philosophy,” says Maria Stapleton, Managing Director, CARA PR. “I am very much looking forward to helping enhance the brand awareness and promote EIDEAL’s growth and development.”
Chanelle Tourish has joined the McGettigan’s Group as PR and Communication Manager. With over six years of experience in journalism and PR, Chanelle previously worked for Time Out Dubai, part of ITP Publishing, as Music and Nightlife Editor. In her new role, she will be responsible for overseeing all public relations and communications for the McGettigan’s brand around the world.
“With the recent McGettigan’s growth, we are very pleased to have Chanelle join the team,” says Dennis McGettigan, CEO, McGettigan’s Group. “Her years of experience in journalism and nightlife is a great combination for us and we’re sure that she’s going to play a key role for us as we look to further expand the brand worldwide.”
Chanelle adds “I’m thrilled to take on this new role with McGettigan’s and to be representing a brand I feel so passionate about. This is a very exciting time for the group, who are going from strength-to-strength with the launch of two new venues in Dubai.”
MVM Co has secured the PR campaign for I Saw It First – www.isawitfirst.com – a multi-brand, online fashion concept offering high quality and affordable clothing and accessories. MVM Co will be working with I Saw It First Co–Founders Bianca Skeete and Paris Golding to develop and promote the brand across the UAE and Middle East.
“I Saw It First is a long-awaited fashion concept for the UAE that we are so excited to be working with,” says Morgan Venison, Founder, MVM Co. “The quality of the products they are bringing in matched with the accessible price points means this a website that all women can enjoy.”
Charlotte Bright has joined The Entertainer as Junior Editor for the GCC Region. With over three years of experience in media, Charlotte most recently worked as Editorial Assistant at OK! Middle East where she wrote features and reviews as well as conducted interviews and edited copy. In her new role, she will be responsible for editing and proof-reading all new monthly offers as well as compiling next year’s books with the rest of the content team. Charlotte will also be working on the app and web content that goes alongside the market-specific incentive offer books.
“I’m thrilled to take on this amazing new role with The Entertainer and to be working with such a fantastic International company,” says Charlotte. “I’m a huge fan of The Entertainer products and can’t wait to get started on our exciting upcoming projects.”
Majid Al Futtaim Fashion has appointed TOH PR as its communications agency, following a competitive pitch process. With over 135 stores across the Middle East and North Africa (MENA) region, Majid Al Futtaim Fashion brings globally-renowned fashion and retail brands to the region and TOH will be responsible for offering strategic and tactical communications support for a number of brands, including AllSaints, lululemon athletica, Intropia, Monsoon and Accessorize. The agency will support new Majid Al Futtaim Fashion store openings across the GCC, as well as business and brand profiling, announcements of new brand partnerships, lifestyle activations, product placement and influencer engagement, having already supported the company’s CEO with interviews and a panel discussion on ‘shopping tourism’ at April’s World Retail Congress in Dubai.
“We are excited to have won such a prestigious retail account and to add Majid Al Futtaim Fashion to our growing portfolio of GCC clients,” says Sophie Toh, CEO, TOH PR. “Majid Al Futtaim Fashion is inspirational for having brought a number of world-class retail success stories to the region and has a proven track record both at corporate and brand level. We have begun the campaign with full energy and look forward to the journey ahead.”
In2 Consulting has signed a partnership with Al Shamil Foodstuff Trading, the exclusive operator of Smart Shelter – a Dubai-based curbside retail concept that provides on-the-go convenience products and services in air-conditioned, converted bus shelters across Dubai. The first Smart Shelter was inaugurated by the Roads and Transport Authority Dubai in Jumeirah one, and In2 Consulting will be supporting Al Shamil Foodstuff Trading in launching 100 Smart Shelters across the Emirate.
“The Smart Shelter concept, which gives Dubai residents, tourists and commuters a new convenient shopping and service experience, has been a long time in development and we are pleased to partner with In2 Consulting to share our story,” says Rohit Dalmia, Managing Director, Al Shamil Foodstuff Trading.
Anne Bleeker, Managing Partner, In2 Consulting, adds “We are always excited to work with entrepreneurs like Rohit and are looking forward to spreading the word about the innovative Smart Shelter concept.”
Cathy Ibal has joined CNN International Commercial’s executive team and taken on a wider remit, adding CNN’s advertising sales across Middle East and Africa to her existing responsibilities in Southern/Central/Eastern Europe, Turkey and CIS. In her expanded position, Cathy will lead CNN’s advertising sales teams across all of these regions and extend her work with CNN International’s digital, data and branded content divisions to deliver smart, integrated advertising and brand solutions to a wider range of clients. She will also be responsible for developing CNN’s long-term strategic relationships with key brand partners in these regions, as well as continuing to identify opportunities for advertisers in innovative areas such as CNN Digital. Cathy will now report directly to CNN International Commercial President Rani R. Raad.
“I am immensely pleased to see homegrown talent like Cathy taking responsibility over these key territories and leading one of the most accomplished advertising sales teams, not just at CNN International but the entire industry,” says Rani. “I look forward to Cathy continuing to grow these regional sales markets and working with clients on brand solutions that simply aren’t possible or as effective anywhere other than CNN.”
Cathy adds “Over the last 15 years, I have developed a full appreciation of the power of CNN, our content and unique approach to developing commercial solutions that can completely change the way a brand is perceived around the world. I’m delighted to add Africa and the Middle East to my existing remit and work with clients in all of these regions to collaborate on impactful and exciting partnerships that leverage CNN’s momentum in areas such as digital, data, branded content and the enduring power of TV and quality video.”
Fisch Asset Management has appointed Instinctif Partners Middle East to provide strategic communications support for its business in the GCC. A Zurch-based asset management boutique, founded in 1994 and specialising in convertible and corporate bond strategies, Instinctif will work to develop and grow Fisch’s relationships with leading regional media as well as engage and educate key stakeholders to increase understanding of convertible and corporate bond strategies for long-term capital growth.
“We’re very pleased to be working with Instinctif Partners in the Middle East,” says Dr. Hansjörg Herzog, Head of Marketing and Sales, Fisch Asset Management. “We’ve already been working with Instinctif’s teams in the UK and Switzerland to raise awareness of our convertible and corporate bond strategies, as well as to increase the media’s understanding of the asset classes themselves. We now look forward to working with the Dubai-based team to do the same in the GCC.”
Samantha Bartel Al Khalaf, Managing Partner, Instinctif Partners Middle East, adds “We’re delighted to have been apppointed to advise Fisch Asset Management on their GCC communications strategy. Fisch have an unrivalled track record in strategies for convertible bonds, high yield and emerging market corporate bonds, and we’re looking forward to the opportunity to highlight that track record to key regional stakeholders.”