Hotwire and Vanson Bourne partner for new study

Global PR and communications agency Hotwire has partnered with independent market research specialist Vanson Bourne for a study that reveals what influences decision makers in the Arab world. The study showed that Facebook is one of the most used social media channels in the region but also found that nearly 30% of marketers do not plan to use the social media platform in their own B2B marketing. The research also reinforces the importance of traditional media sources, as well as social media, in purchasing decisions. Active (Digital. Marketing. Communications), Hotwire’s partner in the Middle East, will be responsible for distributing the research across the region.

“For us here in the Middle East this report is very relevant as it make us think about how social media is changing marketing and, if we are to be effective consultants, how we then advise our clients,” says Louay Al-Samarrai, Joint Managing Director, Active (Digital. Marketing. Communications).

Bride Club ME named Best Wedding Website in the UAE

Bride Club ME has been named Best Wedding Website in the UAE at the Sharjah Bridal Fair Awards. The award was presented to Rhiannon Downie-Hurst, Founder and Editor-in-Chief of Bride Club ME, from a pool of 10 shortlisted entrants.

“Winning this award is an honour and to see that our hard work is being officially recognised is an indescribable feeling,” says Rhiannon. “I am so proud of how far Bride Club ME has evolved since our launch in 2013 and we have many more exciting developments to come.”

Top-to-toe pampering

What: Spa launch experience

Where: Tips & Toes, Golden Mile, Palm Jumeirah

When: Every day from 9am – 10pm

The promise: “A cross between the traditional nail haven and the full-service day spa, the luxuriously furnished 3,663 square foot sanctuary is perfectly placed to cater to the beauty conscious ladies of new Dubai.”

Did it deliver? With our hectic schedules, it’s a rare thing for Team TMN to get the time to really pamper ourselves and so when the opportunity arose to check out the new Tips & Toes Signature Spa on the Golden Mile, we leapt to it, in the hope of finding a new beauty haven. Being located at the entrance to the Golden Mile meant that not only did the spa benefit from being easy to find, but there was also plenty of covered parking available – a rarity for spas and salons located outside of vast shopping malls or hotels. The Tips & Toes venue itself is gorgeous, decorated in the chain’s signature jewel colours, with spacious and well-lit rooms – no dim lights to disguise dodgy nail finishings here.

After choosing our colours from a rainbow of nail varnish options, we sank into our cushion-clad spa chairs while therapists got to work. Nails were filed into neat oval shapes (as requested), while hands and feet were scrubbed, buffed and moisturised to perfection. All the while, much to our utter delight, we were treated to the most thoroughly relaxing head, neck and shoulder massages that we’ve had in any spa. It’s rare that any of Team TMN are able to totally zone out and relax, however on this occasion, we found ourselves happily gazing into the far distance, on the verge of cat-napping.

It was with heavy sighs that we eventually got up to move our magnificently manicured nails to the adjoining hair spa. After taking our seats at the washing stations, we had our manes washed with gorgeous-smelling products – each selected to best benefit our hair types and styles. Our clean, lightly-scented hair was then blow-dried into shape before being styled to our liking by friendly and professional stylists.

All of the treatments at Tips & Toes were administered by knowledgeable staff who took care to ask us our preferences – preferred nail shape, cuticle treatment, pressure during the massage and heat application for hair styling were all issues that therapists discussed with us and happily worked to avoid causing any trouble or discomfort. We left Tips & Toes feeling pampered, preened and styled to perfection.

The verdict:  We loved all of the treatments that we tried and the spa itself is beautifully appointed with friendly and extremely professional staff. Most impressively, the manicure and pedicure lasted for a full week before chipping and at only AED140 for a mani/pedi and AED60 for an additional neck and shoulder massage, we felt these treatments offered excellent value for money. Affordable treatments paired with easily parking means that we have found our new go-to beauty destination.

Time Out welcomes Dominic Beesley

Time Out Dubai, part of ITP Publishing, has welcomed Dominic Beesley to the role of Music and Nightlife Editor. Dominic was previously Junior Features Writer at Hype magazine, part of Motivate Publishing. In his new role, he will be handling the Music and Nightlife section of Time Out Dubai, which will include researching, writing and editing articles, interviews and features as well as assisting to organise events such as the Time Out Dubai Music and Nightlife Awards.

Forbes to host The Top Companies in the Arab World 2016

Forbes Middle East is set to host the fourth annual The Top Companies in the Arab World 2016 event, in Kuwait on Tuesday, May 31st, 2016. Attended by heads of companies who have helped to make the Middle East a major investment attraction, as well as Sheikh Mohammad Abdullah Al-Mubarak Al-Sabah, Minister of State for Cabinet Affairs of Kuwait, the top 100 companies will be ranked based on four metrics – sales, net profits, assets and market value. The Top Companies in the Arab World will also be celebrating the successes of prominent Kuwaiti companies and leaders.

Forbes Middle East will be collaborating with partners for the event including; Stallion Group, Al Tayyar Travel Group and Alanba newspaper.

Hill+Knowlton Strategies named EMEA Agency of the Year

Hill+Knowlton Strategies has been named EMEA Agency of the Year at this year’s SABRE Awards in Berlin. The awards saw Hill+Knowlton nominated alongside other EMEA agencies Burson-Marsteller, Edelman, Ogilvy PR and Weber Shandwick, with the agency’s win being accredited to service innovation and significant client wins.

“Since consolidating our Europe, Middle East and Africa regions two years ago, a lot of people have worked hard to take H+K in the region to the next level,” says Lars Erik Grønntun, President and CEO, Hill+Knowlton Strategies, EMEA. “By implementing our regional strategy of connecting, converging and learning we’ve managed to take the agency to a new level, winning exciting new business, building stronger creative and content bids as well as strengthening our regional footprint.”