Vogue Arabia Saudi issue causes a stir

Controversy has surrounded Vogue Arabia’s first ever Saudi Arabian issue after a social media backlash erupted, stemming from the title’s choice of cover star. The cover features HRH Hayfa bint Abdullah Al Saud, daughter of the late King Abdullah, sitting behind the wheel of a car, but many social voices pointed to the fact it was indeed her father who curbed the rights of women drivers. While the glossy magazine described Her Highness as a trailblazer, others preferred to recognise some of the detained Saudi Arabian activists for their bravery in standing up for women’s rights.

PHD MENA expands into  Egypt

Dubai-based media and communications agency, PHD MENA has launched its Cairo office as part of its expansion plan across the Middle East. Egypt being its fifth location in the Middle East, the new office aims to offer strategic, digital and creative expertise and build on business partnerships with regional and international clients. The launch will see the appointment of Nour Eldin Saleh to handle operations in the Cairo office as General Manager bringing with him experience working with companies such as Starcom and Mindshare.

“PHD’s expansion into Egypt, our largest market in the Middle East to date, is a clear indication of how the region is transforming,” says Elda Choucair, CEO, PHD MENA. “While it has a rich heritage and thriving traditions, the country is rapidly progressing in terms of digital sophistication, both from a consumer and corporate standpoint. The time is right for PHD to capitalise on this shift and introduce ground-breaking approaches in media and communications. I am certain that, with Nour Eldin Saleh at the helm, we will provide new levels of media and business excellence to our clients.”


RBBi wins Seamless Award

Digital marketing agency, Red Blue Blur Ideas was recognised at the Seamless Awards that took place on April 15, 2018 at JW Marriott Marquis, Dubai. The agency secured the award for Best Use of Big Data after completion of their work for Al-Futtaim Automotive, which showed off their talents as a data-driven consultancy.

“To receive industry recognition in a category representing the future of our industry is an achievement we are immensely proud of,” says Byron Gavin, Head of Data & Analytics, RBBi. “With vetted panellists, tough criteria, and a shortlist of five strong nominees, we are honoured to be recognised for the work completed with Al-Futtaim Automotive, and for the opportunity to flex our digital analytics solution to deliver an award-winning campaign.”

Jamie O’Loane joins Motivate

Motivate Publishing has appointed Jamie O’Loane to the role of Senior Sales Manager of Emirates’ inflight magazine, Open Skies. With nine years of experience in sales, Jamie previously worked with ITP Media Group, as Sales Executive of MEP Middle East magazine before being promoted to Regional Sales Manager of the title, where he managed the print and online sales alongside event sponsorship. In his new role, he will manage Open Skies’ accounts across the GCC market as well as on an international scale with target countries including the US, Japan, Thailand, Russia and Australia.

“This new role has given me a new challenge and a chance to utilise my skills within the consumer market on a global scale,” says Jamie. “Emirates airlines is one of the biggest companies within the region and to work on its brand and titles was an opportunity I couldn’t refuse. I feel confident about the challenge ahead and working with some of the world’s biggest brands and achieving great things within our inflight division – here at Motivate Publishing.” goes live

Grazia Middle East has launched its new digital platform, The new website aims to deliver a mix of fashion, beauty, celebrity news and luxury content directly to its audience, complementing its print and social media channels for a complete 360 conversation. The new website will also feature a combination of editorial and ecommerce, with Grazia Shop that will enable readers to shop covetable curations by the Grazia team as well as host takeovers by a coterie of Instagram celebrities and selected brands.

The new website will be lead by Olivia Phillips, Deputy Editor of Grazia Middle East. She will oversee the content and contribute strategies for the growth of the digital platform.

“This is an emotional day for Grazia Middle East,” says Alison Tay, Editor-in-Chief, Grazia Middle East. “We’re so excited to offer our readers more ways to connect with and contribute to conversations about how we can all make a difference in the world and to extend the brand’s reach further in the GCC.”

New Senior Account Manager at OutdoorUAE

Adventure, travel and lifestyle magazine, OutdoorUAE has appointed Mario Jonathan to the role of Senior Account Manager. Mario most recently worked with Khaleej Times as Account Group Manager, where he was responsible for servicing clients and agencies as well as making presentation for pitches and new accounts. In his new role, he will work across client and agency servicing and focus on securing new business for the publication.