Dubai-based digital communications agency Create Media Group has welcomed Sarah Johnson to the role of Director. Heading up new division Create Content, Sarah brings over 17 years of public relations and communications experience to her new role. As Director, she will be responsible for growing the division and offering clients engaging, diverse and eye-catching content across a 360 platform that includes traditional media as well as digital and social media platforms. Create Media Group’s clients include Standard Chartered Bank, Environment Agency – Abu Dhabi and Flash Entertainment.
“Clients are all working very differently now, with integrated campaigns and creative content, not conventional PR campaigns, being the key to effective communication,” says Sarah. “With the launch of Create Content, the Create Media Group will offer just that.”
Tom Otton, Managing Director, Create Media Group, adds “Having recognised the need for a senior professional who can both add further value to our existing accounts and develop new business, we’re excited by the new skill set and wealth of experience that Sarah brings to Create Media.”