Having supported Huda Al Nuaimi and her MALAAK label in 2012 and 2013, TishTash will now be working with the designer to manage day-to-day marketing and communications for her new Huda Al Nuaimi brand. Following a year-long hiatus from the fashion scene, the Dubai-based designer’s new brand fuses Western influences with Middle Eastern traditions. TishTash will be covering all PR and marketing strategies for the label, as well as events, brand partnerships and influencer outreach. The agency will also be offering some support with Huda’s social media and digital presence.
“Huda and I have known each other for a number of years and I feel honoured that she has chosen to continue her journey in the Middle East and internationally with my team at TishTash,” says Natasha Hatherall, Managing Director, TishTash. “Huda has substance – she trained with some of the best in London, she has a real passion for what she does and she is unbelievably talented. Huda embodies everything I admire in a fellow business owner and I think both media and customers alike will fall in love with her latest and SS16 collections.”