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M&C Saatchi UAE welcomes new Head of Social Media 

Global communications agency, M&C Saatchi UAE has appointed Mitch Williams to the role of Head of Social Media. With over five years of experience in social media branding, Mitch previously worked with Create Media Group where he held the role of Social Media Director and most recently worked with Serviceplan Middle East where he also held the role of Social Media Director. In his new role, he will set up and drive the digital and social media offering for the agency across all parallels of digital but initially focusing on content strategy development and creation.

“I have always been inspired by the great work done by M&C Saatchi both locally and globally, and now I have the opportunity to not only work within the agency but help build their digital offering,” says Mitch.

Create Media Group makes new appointments 

Digital communications agency, Create Media Group has appointed Sandra Khawand to the role of Account Director. With over four years of experience in the region, Sandra most recently worked with brands such as Dubai Tourism, GoPro and Nestlé. In her new role, she will take the lead on the agency’s new accounts, develop strong and innovative social media strategies while ensuring the progress and growth of each account.

Create Media Group will also see the appointment of Diogo Bernado to the role of Account Manager. With a wealth of experience in paid social media management across the Middle East, Diogo is a digital strategist from Lisbon and has worked with brands such as Emirates, Chanel, Swarovski and Hyundai. In his new role, he will be responsible for driving key social media accounts and delivering creative campaigns, focusing mainly on paid media and social media management.

“Both Sandra and Diogo bring a wealth of global account management experience and we’re really looking forward to seeing the impact they’re going to have both on our culture and our new client accounts,” says Tom Otton, Managing Director, Create Media Group.

Create Media Group welcomes new Head of Social Media 

Digital communications agency, Create Media Group has appointed Mohamed El Daly to the role of Head of Social Media. With a wealth of experience, Mohamed has worked with brands such as L’Oreal, Dubai Tourism, Microsoft, Google and Coca-Cola where he devised social strategies, oversaw content creation and developed digital campaigns. In his new role, he will be responsible for the social media department of the agency and focus on the development of fresh and innovative solutions.

“I’m thrilled to be joining such a vibrant team full of talent and energy,” says Mohamed. “I look forward to working closely with Create Media’s teams to ensure that we keep innovating, creating, and delivering the best class of social media services.”

Tom Otton, Managing Director, Create Media Group continues, “We’re very happy to welcome Mohamed to the team, his experience is unparalleled & he’s going to add a real strategic focus to all that we do as we grow the business.”

Create Media makes key appointments

Dubai-based digital communications agency, Create Media Group has welcomed Salma Ihab and Asima Majeed following the launch of the group’s customer relationship management (CRM) department. Salma joins the team as Account Director, with over eight years of experience in the region’s digital and social industry and having previously worked with Meraas, Magrabi Hospitals and Al Futtaim Group. In her new role, she will work alongside the digital team to define the requirements for effective use of CRM and its infrastructure, as well as devise and execute B2B and B2C environments to encourage customer retention and loyalty.

With a Bachelor’s degree in Business Management from Heriot-Watt University and seven years of experience managing digital campaigns, Asima will also join the team as Account Manager, having previously worked with Fitness First Middle East as Marketing Operations Manager. In her new role, she will work on Create Media’s key accounts with a focus on email and display marketing. 

“As we become increasingly data driven and signified by our new CRM department as well as soon to be announced software partnerships, it is essential to make sure we maintain our focus on hiring great people,” says Tom Otton, Managing Director, Create Media Group.

Mitch Williams joins Serviceplan Middle East

Dubai-based integrated communications agency, Serviceplan Middle East has appointed Mitch Williams to the role of Social Media Director. With experience in the media industry, Mitch previously worked with Wunderman MENA as Social Media Brand Manager and most recently with Create Media Group as Social Media Director where he managed the social media division and drove the overall direction of the clients. In his new role, he will head the agency’s social media division and lead the strategic direction of the company offering while growing and managing the social media team.

“I am super excited to be joining Serviceplan Middle East team and having the opportunity to work with them on building the social media team,” says Mitch.