Soul Communications has secured the PR account for Panos. With Belgian origins, Panos is a widely recognised bakery in Europe and will open four stores in the UAE: in Dubai Investments Park, Jumeirah Lakes Towers and the Sahara Centre. Soul Communications will be covering all PR and marketing for the brand, as well as handling its social media pages.
“The most exciting projects are ones you get to hop on from the start,” says Farah Sawaf, Managing Director, Soul Communications. “Being a well established brand from Europe, Panos enters the region with intentions to assimilate their brand as much as possible and Soul is lucky enough to be a part of this process.”