Tom Otton – The Media Network

Create Media Group makes new appointments

September 25, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Digital communications agency, Create Media Group has appointed Sandra Khawand to the role of Account Director. With over four years of experience in the region, Sandra most recently worked with brands such as Dubai Tourism, GoPro and Nestlé. In her new role, she will take the lead on the agency’s new accounts, develop strong and innovative social media strategies while ensuring the progress and growth of each account.

Create Media Group will also see the appointment of Diogo Bernado to the role of Account Manager. With a wealth of experience in paid social media management across the Middle East, Diogo is a digital strategist from Lisbon and has worked with brands such as Emirates, Chanel, Swarovski and Hyundai. In his new role, he will be responsible for driving key social media accounts and delivering creative campaigns, focusing mainly on paid media and social media management.

“Both Sandra and Diogo bring a wealth of global account management experience and we’re really looking forward to seeing the impact they’re going to have both on our culture and our new client accounts,” says Tom Otton, Managing Director, Create Media Group.

Create Media Group to handle luxury coffee brand

October 18, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based digital communications agency, Create Media Group has been appointed by Nespresso MEA to handle its regional customer relationship management (CRM). Operating under Nestle Group, Nespresso offers a creative range of offerings, machines and stylish accessories for an experience and flavours to suit every taste. Create Media Group will work alongside integrated systems provider Oracle as the delivery partner to handle all CRM emails for Nespresso MEA across 13 countries to grow its offerings.

“This is a big step for us as an agency, not only further cementing our relationship with Nespresso, one of the world’s leading luxury FMCG brands, but the alignment with Oracle is something that we are both proud of and looking to expand upon,” says Tom Otton, Managing Director, Create Media Group.

Create Media makes key appointments

May 31, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based digital communications agency, Create Media Group has welcomed Salma Ihab and Asima Majeed following the launch of the group’s customer relationship management (CRM) department. Salma joins the team as Account Director, with over eight years of experience in the region’s digital and social industry and having previously worked with Meraas, Magrabi Hospitals and Al Futtaim Group. In her new role, she will work alongside the digital team to define the requirements for effective use of CRM and its infrastructure, as well as devise and execute B2B and B2C environments to encourage customer retention and loyalty.

With a Bachelor’s degree in Business Management from Heriot-Watt University and seven years of experience managing digital campaigns, Asima will also join the team as Account Manager, having previously worked with Fitness First Middle East as Marketing Operations Manager. In her new role, she will work on Create Media’s key accounts with a focus on email and display marketing.

“As we become increasingly data driven and signified by our new CRM department as well as soon to be announced software partnerships, it is essential to make sure we maintain our focus on hiring great people,” says Tom Otton, Managing Director, Create Media Group.

Create Media to handle safari account

April 30, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based digital communications agency, Create Media Group has won the account to handle the global social media channels for Easy Travel and Tours. Based in Tanzania, Easy Travel and Tours is a safari company that offers safari packages, Kilimanjaro trips and Zanzibar beach excursions with an aim to showcase the country’s natural treasures. Create Media Group will be responsible for managing the social media and inbound marketing of Easy Travel and Tours to communicate to a global audience and raise awareness of the company’s offerings across the region.

“Working with passionate clients is every agency’s dream and they don’t get more passionate than the team at Easy Travel and Tours,” says Tom Otton, Managing Director, Create Media Group. ”Working together to extend reach into Africa is an exciting prospect for us, as is delivering on a global level for such a strong brand.”

Create Media wins Jalboot Marine

August 25, 2016/in Account win, Featured /by Emily Churchill-Owen

Create Media Group has won the exclusive digital communications account for Jalboot Marine in the UAE. The first scheduled, multi-destination passenger ferry service located in Abu Dhabi, Jalboot links major attractions and landmarks in the city, as well as surrounding islands, with scheduled daily services. A dedicated team within Create Media Group will be responsible for all digital communications for Jalboot, including campaign strategy, creation and management across all digital touch points; from social media, to web and email communications.

“We’re delighted to be working with such an exciting company,” says Tom Otton, Managing Director, Create Media Group. “Offering exceptional views and sights that highlight Abu Dhabi’s heritage and traditions, we’re looking forward to being a part of and to contributing to the realisation of Abu Dhabi’s 2030 Vision.”

Create Media retains Standard Chartered

June 13, 2016/in Account win, Featured /by Michelle J Kuehn

Create Media Group has successfully retained the exclusive digital communications account for Standard Chartered Bank in the UAE. After first winning the account through a pitch process in April 2015, Create has been re-awarded digital communications responsibilities for a further two years. The agency will continue to handle all digital communications for the bank, including their ‘always on’ deliverables as well as campaign strategy, creation and management across all digital touch points from social media, to web and email communications.

“For us to retain the account is more significant than initially winning it, as we are being recognised for what we have delivered, not for what we are saying we can deliver,” says Tom Otton, Managing Director, Create Media Group. “The business has worked extremely hard for this and as a boutique agency with a closely knit team we are all very proud of what we have achieved.”

Create Media Group welcomes new Director

September 21, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Dubai-based digital communications agency Create Media Group has welcomed Sarah Johnson to the role of Director. Heading up new division Create Content, Sarah brings over 17 years of public relations and communications experience to her new role. As Director, she will be responsible for growing the division and offering clients engaging, diverse and eye-catching content across a 360 platform that includes traditional media as well as digital and social media platforms. Create Media Group’s clients include Standard Chartered Bank, Environment Agency – Abu Dhabi and Flash Entertainment.

“Clients are all working very differently now, with integrated campaigns and creative content, not conventional PR campaigns, being the key to effective communication,” says Sarah. “With the launch of Create Content, the Create Media Group will offer just that.”

Tom Otton, Managing Director, Create Media Group, adds “Having recognised the need for a senior professional who can both add further value to our existing accounts and develop new business, we’re excited by the new skill set and wealth of experience that Sarah brings to Create Media.”

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