ITP Media Group partners with Condé Nast International to launch GQ Middle East in September, 2018. The new launch will include a website in Arabic and English, social media platforms, a monthly magazine, and a series of events including the GQ Man of the Year. The new title will feature insightful reports on key regional issues and columns sourced from locally influential men as well as interviews with some of the acclaimed figures from across the fashion, sport and entertainment industry in the region. The digital platform of the magazine will focus heavily on video and be predominantly produced locally with an aim to target males between 28 to 45 years who are ambitious, fashionable, and well educated.
“The Arabian men’s fashion market is very dynamic,” says Karina Dobrotvorskaya, President, Condé Nast New Markets and Editorial Director, Brand Development. “We see a growing appetite for luxury products and a real appreciation of craftsmanship, with huge respect for both heritage and contemporary brands. We believe that ITP Media Group has the experience, vision and enthusiasm to deliver GQ Middle East with its own unique voice across all platforms.”
Ali Akawi, CEO, ITP Media Group added “We are pleased to announce the launch of GQ Middle East – our third brand with our partners, Condé Nast International. GQ is without doubt the most recognisable men’s media brand in the world, and our Middle East version will distinguish itself with quality writers and photographers, exclusive interviews, video production and in-depth analysis and commentary. GQ Middle East will not just report on the latest trends but its editorial team, with proven knowledge of the region, will actually set them.”