ShortList to launch in the UAE
Arab Publishing Partners (APP), part of the ITP Publishing Group, has announced that a UAE version of ShortList – the UK’s largest circulation lifestyle and entertainment title – will launch in March 2015. ShortList UAE is the region’s second ‘freemium’ publication to launch in the UAE, and targeting both residents and tourists, it will be an authority on the best in shopping, fashion, entertainment, lifestyle, technology, dining and sport.
ShortList UAE will be published every Wednesday, reaching men and women aged 20-50 in both Dubai and Abu Dhabi. Complimentary copies of the magazine will be widely available, with the website and app to follow in 2015 including searchable and bookable entertainment listings.
“We live in a fast-paced country with endless entertainment choices – from the world’s largest malls and top restaurants to world-class music and theatrical events,” says Ali Akawi, Managing Director, APP. “ShortList readers are busy people so the magazine will be their definitive guide to what they should be doing to make the best of their valuable leisure time.”
Tim Ewington, International Development Director of ShortList Media adds, “We’re delighted to be launching ShortList’s first international edition in such fast growing, vibrant cities as Dubai and Abu Dhabi. ShortList has the proven ability to connect powerfully with millions of affluent urban consumers both in print and digital forms. I am sure that the brand will be a potent and popular edition to the region’s media mix.”