ITP Consumer Publishing has announced plans to launch a digital-only, high-end, Arabic women’s website – AnaEmra’a. The site will be the first digital-only offering to join the company’s rising portfolio of lifestyle titles, and is set to officially launch in October 2014, with a series of events and bloggers’ teas across the GCC region.
Geared towards a savvy, internationally-educated, fashionable, Arabic speaking female audience between the ages of 20 and 45, AnaEmra’a.com aims to be a stylised source of information for women-on-the-go, providing up-to-the-minute content from the latest runway shows and fashion buys of the moment to luxury travel destinations, with the latest beauty trends and tips, health and fitness news and more.
“We are very excited to announce the launch of the first Arabic portal coming out of ITP Consumer Digital,” says Ali Akawi, Managing Director, ITP Consumer. “AnaEmraa.com is designed to be the imminent guide for Arab women living a stylish life in the Middle East. It encompasses the vibrancy and diversity of this region’s population and packages it into a contemporary platform.”
The site will be led by Nadine El Chaer, ITP Consumer Arabic Group Editor, and Ola Kseroof, AnaEmra’a.com Editor-in-Chief. With the expertise of Ola and Nadine, the aim of AnaEmraa.com is to reach a discerning Middle Eastern market. With an aggressive promotional online and offline campaign throughout the Gulf region, including Saudi Arabia, AnaEmraa.com will reach a digitally active audience that current print circulation does not touch.