Following the launch of ITP Live in November 2016, the Dubai-based publishing house has rebranded as ITP Media Group. With its growth in print, digital and event divisions, the new title and logo aims to identify the firm as a 360° content creation agency with a multi-platform approach to its publications and events.
“With more than 85 media brands, all with print, digital, video and social platforms, publishing is only part of what we do,” says Ali Akawi, CEO, ITP Media Group. “It’s therefore essential that we reflect this in our corporate identity. Along with the continual evolution of our brands, we have also recently purchased a Data Management Platform (DMP) and launched ITP Live. Collectively, this will ensure that we are appropriately aligned with, and at the forefront of this digital era. Our new name, ITP Media Group reflects these offerings.”