ITP Publishing Group has launched its new digital division, ITP Live. The new division is set to extend the digital footprint of ITP and APP Media Groups’ brands across the region. The new division aims to provide new content creation opportunities for commercial partners and will focus on the region’s social influencer agencies, video content creation and digital sales representation as well as ecommerce and live events.
“ITP Live is an exciting new addition to the company,” says Ali Akawi, Managing Director, ITP Publishing Group. “It will work horizontally to maximise opportunities across our brands and vertically by creating its own unique products. One of the horizontal aspects is video and as one of the most prolific content creators in the region we believe that creating video content is a natural extension of our business.”