Sophie Toh – The Media Network

TOH PR to handle luxury hotel account

May 15, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency, TOH PR has been appointed as the PR and digital partner for Alila Hotels and Resorts in the GCC. Alila is an international network of hotel properties that combines innovative design and luxury in unique locations for guests to enjoy personalised hospitality and have a bespoke learning journey. TOH PR will be responsible for managing all PR operations and offering digital support to the brand across the GCC with a focus on Alila Jabal and Akhdar in Oman.

“We have been long-term fans of the Alila brand as one of the ultimate luxury hotel groups with in-built values that speak to a new and highly discerning generation of travel aficionados,” says Sophie Toh, Founder, TOH PR. “We are enormously excited about working with the talented and passionate Alila team and look forward to a successful and long-term partnership.”

TOH welcomes new F&B and Hospitality Director

February 6, 2017/in Featured, Movers & Shakers /by Shelly Mistry

Dubai-based PR agency, TOH PR has appointed Diana Ionescu to the role of F&B and Hospitality Director. Previously Marketing and Communications Manager for The Address Downtown Dubai and most recently for Burj Khalifa, Diana has over 10 years of experience in the hospitality sector. In her new role, she will oversee all PR operations across the agency’s portfolio of hospitality and F&B clients as well as manage a team of communications professionals.

“I’m thrilled to be joining TOH PR, a successful agency with a diverse portfolio of clients,” says Diana. “The team is fabulous, strong and motivated and I am delighted to be a part of them.”

Sophie Toh, Managing Director, TOH PR adds, “Our hospitality division includes a hard-won selection of names that we’re incredibly passionate and proud to be working for. When looking for someone to lead the team, it was important that they offered local experience with some of the best venues out there – and Diana fit the bill. She has an infectious drive and charm, mixed with outstanding experience and I’m looking forward to working closely with her.”

Charlotte Brown joins TOH PR

September 21, 2016/in Featured, Movers & Shakers /by Suad Ashimi

TOH PR has welcomed Charlotte Brown to the role of Head of Lifestyle. With over 25 years of experience in media, Charlotte has worked with international luxury brands including; Cartier, Diptyque Paris and Crème de la Mer as well as holding positions such as Executive Retail Editor for major titles that include; Harper’s Bazaar UK and Glamour UK.

In her new role, she will work closely alongside Director of Middle East Operations, Joanna Lane Simm and Daniel Cotter, Head of Corporate, who joined the TOH senior management team earlier this summer; together they will lead the ongoing development and direction of TOH PR.

“I am delighted to reveal my senior management team after months spent searching the international market for the talent that I feel has the capacity to take the agency to the next level,” says Sophie Toh, Managing Director, TOH PR. “I believe we have been successful in our search and am inspired to work on the next chapter in TOH’s growth.”

Deliveroo retains TOH PR

June 21, 2016/in Account win, Featured /by Michelle J Kuehn

Deliveroo has retained TOH PR as its strategic public relations partner in the Middle East. Following a successful six months since launching in Dubai in November 2015, Deliveroo is now planning further expansion both across the Gulf region, as well as globally, in order to take advantage of the fast-growing food delivery market.

“Keeping a keen eye on international market trends, means we understand just how large an impact Deliveroo is having on the UK’s food scene,” says Sophie Toh, Managing Director, TOH PR. “To have the opportunity to assist with building a UAE story amongst mass affluent consumers was a dream task. We are excited to be presented with the chance to continue our relationship with Anis, Hadi and the team to deliver out of the box creative thinking and stand-out campaigns.”

Jenna Saunders goes agency side

January 18, 2016/in Movers & Shakers /by Michelle J Kuehn

Jenna Saunders, previously Senior Public Relations and Communications Executive at Jumeirah Zabeel Saray has joined Toh PR as PR Account Manager. In her new role, Jenna will be responsible for handling hospitality and F&B accounts.

Toh PR secures Monte-Carlo Société des Bains de Mer

October 14, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Toh Public Relations has won the media relations account for Monte-Carlo Société des Bains de Mer. Toh will be looking to boost awareness of the brand, who’s portfolio covers four hotels and palaces – Hôtel de Paris, Hôtel Hermitage, Monte-Carlo Bay Hotel & Resort and Monte-Carlo Beach – as well as thirty restaurants, four casinos, two international music festivals, sports facilities, spas and galas such as Rose Ball and the Red Cross Gala.

“We are thrilled to be working with an esteemed luxury brand with such heritage and diversity from business and leisure tourism, to pioneering arts and culture, to international events that capture the world’s attention,” says Sophie Toh, Founder and Managing Director, Toh Public Relations. “We look forward to continuing to ensure Monte-Carlo is one of the most sought-after destinations in the world.”

TOH PR secures SRI account

April 19, 2015/0 Comments/in Account win /by Emily Churchill-Owen

TOH PR has been appointed as the official PR representatives for SRI, Spa Resources International. A Dubai-based distributor of spa and skincare products and a specialised spa management and consultancy company, SRI provides tailor-made solutions for spas, salons and retailers both in-store and online. As part of this account, TOH will most notably be representing world-renowned luxury British skincare and beauty brand Elemis.

“With a remarkable history and a fabulous 25th anniversary celebration this year, we are thrilled to be working with such a high-end beauty brand,” says Sophie Toh, Managing Director, TOH Public Relations. “Our fashion and beauty portfolio is ever-expanding and we are very much looking forward to building further awareness for Elemis in this region.”

TOH PR to represent Vita Coco

October 30, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

TOH PR has been appointed by Vita Coco Coconut Water to handle its PR across the GCC. Established in New York in 2004, Vita Coco Coconut water is currently available across 13 countries, with a 91 percent and 60 percent market share in the UK and US respectively. Vita Coco recently entered the GCC market and is rapidly establishing a presence in the UAE.

“We are incredibly happy to win the Vita Coco account after a competitive pitch process,” says Sophie Toh, Managing Director, TOH PR. “We are confident that Vita Coco will create the same strong brand following in the region as more and more people look for healthier beverage alternatives, and overall will drive the success of the coconut water category following on from its phenomenal success in the UK and USA.”

TOH PR signs Le Royal Meridien AD restaurants

August 4, 2014/0 Comments/in Account win /by Team TMN

TOH PR has won the PR account to represent three of Le Royal Meridien Abu Dhabi’s signature restaurants; Stratos revolving lounge bar & grill, Amalfi contemporary Italian restaurant and Market Kitchen, inspired by Jean-Georges Vongerichten’s concept of the ‘hotel as home’. TOH PR will handle all media, digital and influencer relations for the UAE.

“We are excited and honoured to be working with such a prestigious hotel as Le Royal Meredien Abu Dhabi and their dynamic in-house team,” says Sophie Toh, Founder and Managing Director, TOH PR. “We look forward to establishing their portfolio of restaurants on the ever-evolving Abu Dhabi restaurant scene.”

TOH PR signs Lulu Guinness

June 24, 2014/0 Comments/in Account win /by Team TMN

TOH PR has won the account to represent Lulu Guinness as its public relations agency in the GCC. The first Lulu Guinness store will launch in July 2014 in Dubai, and is the result of a franchise partnership with AMZ Group. The British designer’s collections of outré bags and playful accessories are currently stocked in the UK, New York, London, China, Thailand and Tokyo.

“The team and I are delighted to have been awarded the Lulu Guinness PR account,” says Sophie Toh, Founder and Managing Director, TOH PR. “Lulu’s iconic designs surpass being classed as mere fashion accessories and are becoming collectable items in their own right. With our agency’s experience in the luxury sector and very real connections to the region’s influencers, we feel best placed to tell the Lulu Guinness story to a new, Middle Eastern audience.”

Posts