TOH PR has won the account to represent Lulu Guinness as its public relations agency in the GCC. The first Lulu Guinness store will launch in July 2014 in Dubai, and is the result of a franchise partnership with AMZ Group. The British designer’s collections of outré bags and playful accessories are currently stocked in the UK, New York, London, China, Thailand and Tokyo.
“The team and I are delighted to have been awarded the Lulu Guinness PR account,” says Sophie Toh, Founder and Managing Director, TOH PR. “Lulu’s iconic designs surpass being classed as mere fashion accessories and are becoming collectable items in their own right. With our agency’s experience in the luxury sector and very real connections to the region’s influencers, we feel best placed to tell the Lulu Guinness story to a new, Middle Eastern audience.”