Deliveroo has retained TOH PR as its strategic public relations partner in the Middle East. Following a successful six months since launching in Dubai in November 2015, Deliveroo is now planning further expansion both across the Gulf region, as well as globally, in order to take advantage of the fast-growing food delivery market.
“Keeping a keen eye on international market trends, means we understand just how large an impact Deliveroo is having on the UK’s food scene,” says Sophie Toh, Managing Director, TOH PR. “To have the opportunity to assist with building a UAE story amongst mass affluent consumers was a dream task. We are excited to be presented with the chance to continue our relationship with Anis, Hadi and the team to deliver out of the box creative thinking and stand-out campaigns.”