PR News – Page 2 – The Media Network

Bidaya launches Digital Marketing department

November 24, 2015/0 Comments/in New Launch /by Michelle J Kuehn

Amman-based PR and event management agency, Bidaya Corporate Communications has launched a Digital Marketing department. The new department will enable clients to connect with their target audience through a variety of platforms, deploying online campaigns through Google, YouTube, relevant websites and mobile applications.

Bidaya will look to significantly increase its clients’ brand visibility by driving traffic and converting trackable, easy-to-monitor online leads into customers.

“Over the past decade, Bidaya has made a name for itself by fueling our clients’ relationships with the general public,” says Raed Nimri, Director of Client Servicing and PR Advisory, Bidaya Corporate Communications. “The people of today’s world want to engage with brands that can offer a sense of familiarity and that can address them according to their needs and preferences. Through our Digital Marketing department, we are now capable of helping our clients meet their customers halfway, putting them in the sight of anyone using digital methods to seek out their services.”

Yas Viceroy Abu Dhabi welcomes Paula Tannous

October 25, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Yas Viceroy Abu Dhabi has appointed Paula Tannous to the role of Director of Sales and Marketing. With 20 years of experience in hospitality, Paula most recently worked as Complex Director of Sales and Marketing at Novotel and Ibis World Trade Centre Dubai, where she was jointly responsible for all major decisions regarding the hotels’ operations, strategies and directions. In her new role, she will be responsible for strategy development and internal operations for Yas Viceroy Abu Dhabi, playing a key role in all events and promotional activity happening in and around the hotel, including the Formula 1 Etihad Airways Abu Dhabi Grand Prix.

“I’m delighted to be heading up such a vibrant and hard working team for such a prestigious property in Abu Dhabi,” says Paula. “This is an exhilarating time for Yas Viceroy, with exciting plans in place for 2016 and with the current preparations for the Formula 1, I’m honoured to be a part of this journey.”

DPQ wins LUSH account

August 6, 2015/0 Comments/in Account win /by Emily Churchill-Owen

DPQ Communications has secured the account to manage all PR and communications for LUSH Fresh Handmade Cosmetics. The global cosmetics brand will be working with DPQ to expand its presence in the local market, and across all media related initiatives.

“We are thrilled to have signed LUSH as a new client,” says Katie Harvey, Managing Partner, DPQ Communications. “LUSH is a vibrant, values driven and innovative brand and we are all really excited to be working together on many exciting projects in the pipeline.”

Buz MMC welcomes Lisa Drury

August 5, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Lisa Drury has joined Dubai-based marketing agency Buz MMC as PR Director. Lisa brings over 23 years of experience across leading PR agencies in the UK to her new role, having worked for the last 13 years on her own communications agency. As PR Director at Buz MMC, Lisa will focus on expanding the PR division as well as formulating value-based campaigns in relation to clients’ business objectives.

“I am delighted to be appointed by Buz MMC to head up the PR division,” says Lisa. “This is a progressive and creative agency and I will be keenly focused on contributing to the agency’s dynamic growth plans as well as ensuring that our client servicing remains outstanding.”

Baiju Kurieash, Managing Director and CEO, Buz MMC, adds “These are very exciting times for our PR department. We have recognised the need for a senior professional who can add further value to clients’ accounts while maximising the myriad of new opportunities offered by other areas of our business.”

House of Comms Relocates

August 3, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Dubai-based communications agency House of Comms has relocated its headquarters to Motor City. Established in 2012, the agency offers an integrated approach to communications, working with a number of brands across the region with a focus on key influencer outreach combined with media and digital strategies.

“We’ve made the move into a new office that we’re really proud to call home, and the location is perfect for our fast-growing team,” says Abby Wilks, Director, House of Comms. “We have created the kind of environment we have always dreamed of and everyone within the team has their own signature feature that they have brought into the office to make it their space – we wanted to inspire creativity in both our team and our clients. 2015 is going to be a huge year for us, so watch this space.”

Havas welcomes new Communications Executive

August 3, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Former Local Editor of Lepetitjournal.com, Sarah Bernolet, has joined Havas Worldwide Middle East as Communications Executive. Sarah brings over three years of media experience to her new role, in which she will be joining Havas’ fashion and gift team, handling all aspects of PR for three art de vivre brands: Christofle, Baccarat and Lladro.

“Joining such a prestigious agency as Havas is obviously a great opportunity,” says Sarah. “I hope that coming from an editorial background I will bring some helpful insights about what journalists really want.”

Young & Rubicam welcome new Account Manager

August 3, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Global marketing and communications company Young & Rubicam has welcomed Jad Fares to the role of Account Manager. With two years of experience in media, Jad previously worked as an Account Executive at MadCom, in Dubai. In his new role, Jad will be utilising his knowledge of shopper marketing and brand activations as a part of the Young & Rubicam Labstore team, where he will be researching shopper mindsets in order to come up with creative concepts to attract and engage target markets.

“I joined Young & Rubicam Labstore because I fell in love with the brands from a consumer’s perspective, so it’s amazing to work on them in the capacity of a shopper marketing specialist,” says Jad. “Each of the brands are well-known and admired and I just can’t wait to dive in.”

Seven Media secures The Black Lion account

August 2, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Seven Media has added to its food and beverage portfolio with The Black Lion, a New York-inspired gastropub located within The H Dubai. The agency will handle all social media and PR for the new drinking and dining hub, as well as managing the venue’s official launch.

“We are in a very fortunate position to work with many of our clients from the conception stage through to the launch period and beyond,” says Hollie Thomson, Lifestyle Director, Seven Media. “The Black Lion brings a New York vibe to the Sheikh Zayed Road and is set to be a bustling hive of activity.”

Ruth Bradley welcomes Elodie Le Bihan

July 30, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Elodie Le Bihan has joined Ruth Bradley Consulting as an Account Manager. Having recently worked as PR Coordinator at Louis Vuitton, Elodie brings over three years of experience in PR and marketing to her new role. As Account Manager, she will be looking after Ruth Bradley Consulting clients such as Robert Wan, Hautletic and Baraboux.

“After working with Louis Vuitton in the Middle East and Paris, I now have the privilege to continue my journey with Ruth Bradley Consulting and join her on her quest for excellence,” says Elodie. “I’m very excited to be a part of this award-winning team and help grow the portfolio of clients.”

Ruth Bradley, Founder and Managing Director, Ruth Bradley Consulting, adds “2015/16 holds very exciting projects and acquisitions for Ruth Bradley Consulting, and I’m delighted to have Elodie on board to share in our journey. Her impressive pedigree will bring valuable insight and experience to the existing team, and help take our clients to the next level in their PR strategies regionally.”

Cheil wins Etihad Airways account

July 29, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Cheil Network has been appointed by Etihad Airways to handle it’s global digital and social marketing activities. Cheil’s global network of specialists will now be responsible for delivering the airways’ strategy and creative in all digital and social channels. The agency will also support Etihad Airways with performance-based marketing, analytics and reporting.

“Digital is at the core of our marketing and Cheil’s strong global team demonstrated a perfect blend of creative ambition and strategic thinking,” says Shane O’Hare, Senior Vice President, Marketing, Etihad Airways. “They will also bring a high level of sophistication to our performance marketing through their analytical skills and understanding of the latest industry technology. This makes them the right agency partner for the next phase of Etihad Airways’ growth.”

Lotta Malm Hallqvist, Global Vice President, Cheil, adds “We want to work with innovative brands that are poised for global growth in the next decade. Etihad Airways is one of those brands. We look forward to elevating the airline to be the top digital and social brand in its category by delivering strategically informed, inspirational creative work.”

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