PRCO Dubai has been appointed by Lustica Bay in Montenegro to handle its PR activities in the region. Situated bewtween Budva, Kotor and Tivat, the luxury development project is a gateway for visitors and homeowners to the beautiful natural and historical settings and includes waterfront apartments, hillside townhouses and exclusive private villas.
The agency will be responsible for creating engaging content as well as handling its influencer outreach and media relations plan to help raise the brand’s profile in the region.
“Over the past year, Montenegro has seen an influx in luxury developments springing up across the country, and it is fast becoming a go-to destination for those seeking an enticing lifestyle offering and sustainable long-term investment,” Darren Gibson, Chief Executive Officer, Lustica Bay. “With the recent introduction of direct flights from Dubai to Tivat with flydubai as well as a lack of visa requirements for UAE, Kuwait and Qatar nationals visiting Montenegro, we believe this is the right time to promote Lustica Bay in the Middle East with the assistance of PRCO Dubai.”