Cheil Network has been appointed by Etihad Airways to handle it’s global digital and social marketing activities. Cheil’s global network of specialists will now be responsible for delivering the airways’ strategy and creative in all digital and social channels. The agency will also support Etihad Airways with performance-based marketing, analytics and reporting.
“Digital is at the core of our marketing and Cheil’s strong global team demonstrated a perfect blend of creative ambition and strategic thinking,” says Shane O’Hare, Senior Vice President, Marketing, Etihad Airways. “They will also bring a high level of sophistication to our performance marketing through their analytical skills and understanding of the latest industry technology. This makes them the right agency partner for the next phase of Etihad Airways’ growth.”
Lotta Malm Hallqvist, Global Vice President, Cheil, adds “We want to work with innovative brands that are poised for global growth in the next decade. Etihad Airways is one of those brands. We look forward to elevating the airline to be the top digital and social brand in its category by delivering strategically informed, inspirational creative work.”