Amman-based PR and event management agency, Bidaya Corporate Communications has launched a Digital Marketing department. The new department will enable clients to connect with their target audience through a variety of platforms, deploying online campaigns through Google, YouTube, relevant websites and mobile applications.
Bidaya will look to significantly increase its clients’ brand visibility by driving traffic and converting trackable, easy-to-monitor online leads into customers.
“Over the past decade, Bidaya has made a name for itself by fueling our clients’ relationships with the general public,” says Raed Nimri, Director of Client Servicing and PR Advisory, Bidaya Corporate Communications. “The people of today’s world want to engage with brands that can offer a sense of familiarity and that can address them according to their needs and preferences. Through our Digital Marketing department, we are now capable of helping our clients meet their customers halfway, putting them in the sight of anyone using digital methods to seek out their services.”