Global marketing and communications company Young & Rubicam has welcomed Jad Fares to the role of Account Manager. With two years of experience in media, Jad previously worked as an Account Executive at MadCom, in Dubai. In his new role, Jad will be utilising his knowledge of shopper marketing and brand activations as a part of the Young & Rubicam Labstore team, where he will be researching shopper mindsets in order to come up with creative concepts to attract and engage target markets.
“I joined Young & Rubicam Labstore because I fell in love with the brands from a consumer’s perspective, so it’s amazing to work on them in the capacity of a shopper marketing specialist,” says Jad. “Each of the brands are well-known and admired and I just can’t wait to dive in.”