PR News – Page 10 – The Media Network

Prism secures Manzil Downtown Dubai account

May 13, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Prism Action Communications has secured the account to manage Manzil Downtown Dubai’s complete social media presence. Managed by Vida Hotels and Resorts, Manzil Downtown Dubai is a boutique hotel that embraces Arabic hospitality in a tech-savvy setting, catering to business executives, entrepreneurs and leisure travellers.

“Prism understands Manzil’s brand language,” says Lovetto Nazareth, Managing Director, Prism. “We aim to seamlessly communicate their brand values through social media and other digital platforms.”

Cicero and Bernay wins Marka PJSC account

May 12, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Cicero and Bernay has won the contract to provide corporate communications to Marka PJSC for a 12-month period. The agency, which forms part of the Publinet Group, will support Marka with strategic communications planning, public relations, crisis communications, internal communications and investor relations.

Marka is the first public joint stock company focused on the retail sector in the UAE, headquartered in Dubai. Since incorporating in 2014, Marka has partnered with leading global brands in the fashion, sporting goods and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique retail concepts.

“With a wide-range of fashion, sports, and hospitality PR experience, C&B is a natural fit for Marka’s communications requirements,” says Ross Bethell, Director of Strategy at Cicero and Bernay. “We are extremely excited to be supporting Marka’s business plan and ambitions for growth across the region, via a program of strategic and measured communications.”

Leigh-Ann Lanier, Director of Strategic Marketing, PR & Communications at Marka, adds “I am delighted to have C&B as Marka’s strategic PR partner. Marka is a fast-paced organisation undergoing rapid expansion and C&B offers a holistic, client-centred approach.”

Dentsu Aegis Network partner with ICA

May 11, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Multinational media and digital marketing communications company Dentsu Aegis Network has formed a new partnership with the International Communications Agency (ICA), in Iran. The newly branded Carat-ICA, is the first official partnership formed by the two agencies, though they have worked together since January 2015. With offices based in Tehran, Carat-ICA will take full responsibility for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country.

The newly formed and exclusive Carat-ICA alliance aims to add value to both clients and media stakeholders in Iran, one of the fastest-growing countries in the Middle East.

“Moving forward, we forecast a bright future for the Iranian market,” says Michael Nederlof, CEO of Dentsu Aegis Network. “The newly formed Carat-ICA partnership has on-the-ground capabilities and a ‘Generation Y’ team of digital and media experts. This, paired with our network’s global resources, skills and knowledge, will allow us to support the needs of our clients in Iran and add another key growth market to our offering.”

Ben Karmi, Managing Director, Carat-ICA adds “We were looking at ways we could further evolve and improve our offering to both new and existing clients. Carat’s, as well as the wider Dentsu Aegis Network’s focus on innovation and their entrepreneurial spirit made them the perfect fit.”

entourage launches new campaign for Egypt

May 11, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Dubai-based entourage marketing and events has launched its second advertising campaign for the Egypt Tourism Authority. The campaign, titled ‘Misr Orayba’, will promote Egypt’s tourism offerings to the GCC, as well as Jordan, Lebanon and parts of North Africa, including Morocco. The agency will advertise Egypt across strategic media channels such as television, radio, magazines and social media platforms. This is the second campaign entourage have launched for the Egypt Tourism Authority, the first being ‘Misr Wahashtona’ in 2014.

“Over the next six months and beyond, we plan to take Egypt closer to the Arabic speaking audience,” says Mohammed Tayem, Managing Director, entourage marketing and events. “Our ‘Misr Orayba’ campaign is inspired by the idea that Egypt is close to every Arab heart.”

Virtue wins Empower account

May 11, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Virtue PR & Marketing Communications has been selected by Emirates Central Cooling Systems Corporation (Empower) to spearhead its PR programme. The agency will provide an integrated communications programme focused on raising the global profile of Empower and promoting the cooling industry by publicising the importance of district cooling technologies as part of the UAE’s agenda of a green economy.

“The UAE has played a pioneering role in the spread of district cooling as an alternative to the conventional AC systems, leading to energy saving and environment conservation,” says H.E Ahmad Bin Shafar, CEO, Empower. “We are happy to appoint Virtue PR as our PR consultants to boost the profile of Empower as well as to promote the district cooling industry.”

Prism secures RAKIA account

May 10, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Prism Action Communications has secured the account to represent the Government of Ras Al Khaimah and the Ras Al Khaimah Investment Authority (RAKIA) as its official digital marketing agency.

Prism will now manage all aspects of Ras Al Khaimah and RAKIA’s web presence, including digital marketing, social media and website design, across several countries including Russia, China, and the UAE. Digital campaigns will be created in multiple languages, with the aim of attracting investors to Ras Al Khaimah. These are intended to eventually reach over 30 countries globally.

“We are honoured to be working with RAKIA and look forward to elevating its digital voice, whilst driving its international brand building efforts across 30 global markets,” says Lovetto Nazareth, Managing Director, Prism Action Communications.

Think Liquorice welcomes Felicity Stokes

May 10, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Felicity Stokes has joined Think Liquorice as Brand Manager. Having moved to Dubai in 2014 with a degree in Art History and a background in business, Felicity will bring with her a unique combination of strategic and creative thinking to the boutique brand building and communications agency.

In her new role as Brand Manager, Felicity will manage Think Liquorice’s clients needs across their accounts. She will also work with the strategic team to build and create niche concepts and events.

“I’m really excited to join the Think Liquorice team,” says Felicity. “I love how unique and interesting their brands and projects are, and I look forward to getting stuck in creatively, and contributing to the fantastic work Think Liquorice does.”

TCApr introduces new digital platform

May 7, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Dubai-based luxury lifestyle and travel boutique PR firm, TCApr launches a new digital press release platform at the Arabian Travel Market show, today. The new platform means that, alongside dedicated printed press releases for clients, TCApr will also send 20-30 second video summaries of the releases to provide recipients with a clear and concise summary of the information received. This new style of press release aims to deliver a regular installment of news stories and offers from TCApr’s collection of international five-star luxury hotels and resorts, and lifestyle brands.

“Living and working within such a pioneering city as Dubai has allowed TCApr to recognise and appreciate the continually evolving advancements of the digital world,” says Ahmed Soliman, Managing Director, TCApr. “We feel it is our duty to maintain this ethos, and it is incredibly important to move forward with the fast-pace and advanced development around us in order to keep the GCC medias informed and educated on our clients. Introducing a vlog press release campaign falls perfectly in line with our core competencies of creativity, culture and communication.”

Think Liquorice signs Souk Madinat Jumeirah

May 6, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Dubai-based Think Liquorice has secured the PR account for Souk Madinat Jumeirah. The boutique brand management and communications agency will cover all PR, marketing and communications in the Middle East for the iconic location.

Souk Madinat Jumeirah, part of luxury resort Madinat Jumeirah, is a landmark destination in Dubai offering visitors a variety of shopping and dining destinations.

“Souk Madinat Jumeirah is a brand that offers such a rich and diverse experience,” says Zahirah Variawa, Managing Director, Think Liquorice. “I’m very excited to bring that sparkle to life for residents and tourists. There have been many great changes in terms of the retail and dining, and it’s simply a case of showing that off.”

TishTash wins Cavalli Caffè account

May 6, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Dubai-based boutique lifestyle agency TishTash Marketing and Public Relations has secured the account for luxury Italian restaurant brand, Cavalli Caffè. As of May 2015, the agency will be responsible for creating and implementing marketing and PR strategy for the brand throughout the UAE.

The restaurant, situated in The Beach complex in Jumeirah Beach Residence, was opened in November 2014 and offers all-day Italian dining as well as high-end catering menus and imported Italian, Cavalli-branded chocolates.

“We are ecstatic to have won the account for Cavalli Caffè in the UAE,” says Natasha Hatherall, Managing Director, TishTash. “We look forward to supporting the Cavalli team at this exciting time and seeing the Cavalli Caffè brand grow in the region and become a regular dining spot for Dubai residents and tourists alike.”

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