Dubai-based luxury lifestyle and travel boutique PR firm, TCApr launches a new digital press release platform at the Arabian Travel Market show, today. The new platform means that, alongside dedicated printed press releases for clients, TCApr will also send 20-30 second video summaries of the releases to provide recipients with a clear and concise summary of the information received. This new style of press release aims to deliver a regular installment of news stories and offers from TCApr’s collection of international five-star luxury hotels and resorts, and lifestyle brands.
“Living and working within such a pioneering city as Dubai has allowed TCApr to recognise and appreciate the continually evolving advancements of the digital world,” says Ahmed Soliman, Managing Director, TCApr. “We feel it is our duty to maintain this ethos, and it is incredibly important to move forward with the fast-pace and advanced development around us in order to keep the GCC medias informed and educated on our clients. Introducing a vlog press release campaign falls perfectly in line with our core competencies of creativity, culture and communication.”