Dubai-based entourage marketing and events has launched its second advertising campaign for the Egypt Tourism Authority. The campaign, titled ‘Misr Orayba’, will promote Egypt’s tourism offerings to the GCC, as well as Jordan, Lebanon and parts of North Africa, including Morocco. The agency will advertise Egypt across strategic media channels such as television, radio, magazines and social media platforms. This is the second campaign entourage have launched for the Egypt Tourism Authority, the first being ‘Misr Wahashtona’ in 2014.
“Over the next six months and beyond, we plan to take Egypt closer to the Arabic speaking audience,” says Mohammed Tayem, Managing Director, entourage marketing and events. “Our ‘Misr Orayba’ campaign is inspired by the idea that Egypt is close to every Arab heart.”