Cicero and Bernay has won the contract to provide corporate communications to Marka PJSC for a 12-month period. The agency, which forms part of the Publinet Group, will support Marka with strategic communications planning, public relations, crisis communications, internal communications and investor relations.
Marka is the first public joint stock company focused on the retail sector in the UAE, headquartered in Dubai. Since incorporating in 2014, Marka has partnered with leading global brands in the fashion, sporting goods and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique retail concepts.
“With a wide-range of fashion, sports, and hospitality PR experience, C&B is a natural fit for Marka’s communications requirements,” says Ross Bethell, Director of Strategy at Cicero and Bernay. “We are extremely excited to be supporting Marka’s business plan and ambitions for growth across the region, via a program of strategic and measured communications.”
Leigh-Ann Lanier, Director of Strategic Marketing, PR & Communications at Marka, adds “I am delighted to have C&B as Marka’s strategic PR partner. Marka is a fast-paced organisation undergoing rapid expansion and C&B offers a holistic, client-centred approach.”