Middle East – Page 20 – The Media Network

Z7 Communications to represent beautyblender®

May 26, 2018/in Account win, Featured /by Suad Ashimi

Z7 Communications has been appointed to represent beautyblender® across the Middle East. Founded by Hollywood makeup artist, Rea Ann Silva, beautyblender® has become an award-winning cosmetic sponge applicator taking the beauty, professional and retail world by storm. Z7 Communications will use its expertise to strengthen beautyblender® brand positioning and raise its profile in the Middle East.

“As an innovator in its field, we are thrilled to announce the addition of beautyblender® to complement our growing beauty portfolio,” Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We are excited to further establish the brand and contribute to its overall success in the region.”

J. Walter Thompson to handle oral-care brand

May 26, 2018/in Account win, Featured /by Suad Ashimi

Global communications agency, J. Walter Thompson has been appointed to represent Closeup in the Middle East. Falling under the umbrella of Unilever, Closeup is a globally known oral-care brand that targets youth in the oral care market with an image that stays continually relevant. J. Walter Thompson will work with Closeup as its agency of record and communications partner in the Gulf region.

“The Closeup proposition and how it intends to capture the attention of the youth, makes it one of the best brands and briefs you could ever work on,” says Sasan Saeidi, Regional CEO, J. Walter Thompson Gulf. “A great client, a phenomenal brand, we are excited about the work we will be doing together, which will be courageous, breakthrough and conversation provoking.”

Acorn Strategy welcomes Emma Easter

May 26, 2018/in Movers & Shakers /by Suad Ashimi

Marketing and communications consultancy, Acorn Strategy has appointed Emma Easter to the role of Content Manager. With a wealth of experience in digital and SEO copywriting, Emma previously worked with Best Bites Abu Dhabi and most recently worked with eWavelength digital marketing. In her new role, she will join the TwoFour54 team and oversee all digital content strategy, planning and creation.

“I’m delighted to join the dynamic Acorn team at TwoFour54,” says Emma. “This is a fabulous opportunity to help our clients focus on creating high-quality engaging and optimised content, which is aligned with their key marketing goals, plus doing what I love best – writing!”

ASDA’A Burson Marsteller wins PRWeek Global Award

May 20, 2018/in Award win /by Suad Ashimi

Dubai-based PR agency, ASDA’A Burson Marsteller (BM) has received the PRWeek Global Award for Best Campaign – Middle East/Africa. The awards took place on May 15, 2018 at Northumberland Avenue in London. The agency secured the award for its 9^th annual ASDA’A Burson-Marsteller Arab Youth Survey.

“The PRWeek Global Awards recognise the best of the best, and we are thrilled to have earned this award for our work on the 9^th Arab Youth Survey,” says Sunil John, Founder and Chief Executive Officer, ASDA’A Burson-Marsteller. “This international level of recognition from our peers fuels our commitment to deliver excellence for the benefit of our clients and our industry in the Middle East. The Arab Youth Survey is a real passion project that ignites our spirit as an agency. It has long served as the biggest platform to echo the voices of this region’s largest and most influential demographic – Arab youth. Winning the Best Campaign award for the Middle East and Africa only adds to our commitment to delivering more ground-breaking campaigns.”

PRCO Dubai to represent luxury beach hotel

May 20, 2018/in Account win /by Suad Ashimi

PRCO Dubai has been appointed to represent Rixos Premium Dubai in the region. Located in Jumeirah Beach Residences, Rixos Premium Dubai is a luxury beach hotel that offers tech-savvy facilities and contemporary design features. PRCO Dubai will be responsible for all public relations activities for Rixos Premium Dubai in the GCC.

“We are delighted to add Rixos Premium Dubai to our portfolio of luxury hotel clients,” says Duaa Radwan, Associate Director, PRCO Dubai. “Since its recent opening in 2017, the property has already made its mark on Dubai’s hotel scene thanks to its prime location at the heart of Jumeirah Beach Residence and its iconic Crystal Tower design. PRCO are excited to propel Rixos Premium Dubai forward into the next chapter with an exciting line-up of activity to promote its luxurious and contemporary facilities and exclusive lifestyle experiences.”

markettiers makes new appointment

May 20, 2018/in Movers & Shakers /by Suad Ashimi

Broadcast PR specialists, Markettiers has appointed Farah Al Basha to the role of Account Manager. With a Bachelor’s degree in Mass Communications and over three years of experience in the PR industry, Farah most recently worked with Seven Media where she held the role of PR Manager and worked across clients including Novo Cinemas, Hilton Ras Al Khaimah and Le Meridien Dubai Hotel and Conference Centre. In her new role, she will be responsible for supporting the growth of the Arabic arm of the agency, while also leading and producing filming shoots, focusing on broadcast media relations.

“I am so excited to be joining the first dedicated broadcast PR specialist in the region, and one that has a 25-year heritage internationally,” says Farah. “As the media landscape changes, I’m excited to be involved in crafting rich media content – whether it’s B-Roll for TV, Video News Releases or Live Streaming. With the future firmly anchored in digital, I am delighted to be putting my knowledge and passion of PR into practice and learn new things, whilst working with an amazing team who live and breathe what they do.”

Absolute Communications to handle Nikon

May 20, 2018/in Account win /by Suad Ashimi

Absolute Communications has been appointed to represent Nikon in the Middle East. As one of the largest camera and lens manufacturers in the world, Nikon has recently established a school for budding photographers in Dubai. Absolute Communications will handle the brand’s external communications while adding to the brand’s standing in the market.

“Nikon and Absolute share a common foundation – both have a passion for the industry that goes beyond the business,” says Victor King, Founder and CEO, Absolute Communications. “It is also proof of the rising power that boutique agencies are beginning to wield in a market where size and stature come second to performance. We feel fortunate that they have recognised our efforts and have placed their trust in our talents. We are confident that we will do justice to their faith in us and have a long association marked by many wonderful milestones.”

TishTash to handle mobile app

May 20, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, TishTash has been appointed to represent fleeka in the UAE. fleeka is a mobile application that provides information and offers medical as well as cosmetic services, including reviews and ratings across the region. TishTash will handle all PR and social media activities for the app and help increase its awareness.

‘fleeka is truly innovating in the beauty and wellness space, offering consumers from, and outside of the UAE a destination to find and rate the best-in-class services across a whole range of service industries from beauty to dentistry, wellness and aesthetic and health tourism packages,” says Polly Williams, Managing Partner, TIshTash. “We are excited to be representing a brand that is fusing consumer technology with beauty, wellness and healthcare for both men and women, and we are positive that fleeka will be a game changer in the region.”

TishTash to handle cosmetic brand

May 20, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, TishTash has been appointed as the PR partner for Bubble T Cosmetics as it launches in the Middle East. Bubble T Cosmetics is a fun and colourful line of Paraben-free bath and body products made with fruit extracts and tea infusions, inspired by the popular Bubble Tea drink. TishTash will handle their launch activities and help gain awareness in the region.

“I am well known for my love of a good cuppa and I’d also been using the Bubble T products for the past year after they were sent to me as a gift, so the chance to represent such a fun, playful and kind brand that fits so perfectly with the ethos of our own business and brand is fantastic,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash. “We’re planning our launch activities and look forward to introducing it to the market in a fun, fitting and tea-like way!”

JPd secures MENA Transform Awards

May 20, 2018/in Award win /by Suad Ashimi

Dubai-based public relations and social media agency, JPd has received four awards at the MENA Transform Awards that took place on May 8, 2018 at St. Regis Dubai, Al Habtoor City. The agency secured a gold award for Best Visual Identity from the Professional Services Sector and three silver awards for Best Visual Identity from the Engineering and Manufacturing Sector, Best Visual Identity from the Food and Beverage Sector and Best Use of Packaging.

“Our victory at the MENA Transform Awards highlights a great start to the year,” says James Pass, Managing Director, JPd. “We consider ourselves as being a branding and design agency, with a difference. Being recognised for our work, at such phenomenal stage, pushes us further to continue excelling in everything we deliver. This recognition is a road that leads us towards making bigger achievements.”

Posts