Middle East – Page 82 – The Media Network

Infiniti appoints new PR Manager and PR Agency

July 22, 2015/0 Comments/in Account win /by Jill Downie

Infiniti in the Middle East has announced the appointment of Four Communications as its new Middle East PR agency. The announcement builds on the recent appointment of Craig D’Silva to head up its PR and Corporate Communications activities across the Middle East and Africa (I-MEA). The dedicated PR function will integrate with Infiniti’s regional marketing activities, headed up by Francesca Ciaudano, Deputy General Manager, Marketing and PR.

A self-professed petrol head, D’Silva brings with him more than eight years of regional Corporate Communications and automotive PR experience, including work for major automotive brands such as BMW, MINI, Ferrari and Rolls-Royce.

“As the Middle East’s fastest growing premium car brand in the first quarter of 2015, we know the importance of effective communications,” says Francesca Ciaudano, Deputy General Manager, Marketing and PR, Infiniti Middle East. “The creation of a dedicated PR function and the appointment of a new agency allows us to increase the focus of Infiniti’s communications here in the region.”

Craig D’Silva adds “I am happy to be joining Infiniti at this exciting time, as it continues to grow its brand across the region. I look forward to utilising my expertise and providing strategic direction for Infiniti as a leading automotive manufacturer in the Middle East.”

Four Communications will provide strategic direction and tactical support in positioning Infiniti as the premium automotive car brand across the GCC and the wider Middle East region.

BPA releases circulation and media data

May 1, 2014/0 Comments/in Regional News /by Team TMN

BPA Worldwide has announced the concurrent release of circulation and media data in the region for the six-month period, which ended December 31, 2013. The figures cover media operations based in 8 Middle Eastern countries – UAE, Bahrain, Kuwait, Saudi Arabia, Iraq, Libya, Oman and Qatar.

Included in the report are the average qualified circulations from the most recent 2013-ending Circulation Statements and Brand Reports. These figures are the circulation claims for the newspapers and magazines that have opted to be BPA-audited. Publisher members are required to declare their figures every six months and be audited annually by BPA media auditors. Also included are Event Audit results for events that took place in 2013, and Brand Reach data are also listed showing different audited channels for the same brand, including the Web Traffic “Average Unique Browser”, Social Media and Apps Downloads for the period July – December 2013.

George Eid joins Murr TV

April 1, 2014/0 Comments/in Movers & Shakers /by Team TMN

George Eid has joined the Murr TV team as Deputy Editor-in-Chief and Senior Correspondent. George, who previously worked as Deputy News Editor and International Correspondent for Sky News Arabia, will be managing the editorial teams and assisting the Editor-in-Chief in daily editorial tasks, as well as reporting on war coverage, political and social coverage, and feature and investigative reports.

“I am very excited to be joining the news department at Murr TV Lebanon, on of the leading channels in the country,” says George. “I’m also looking forward to working closely with professionals in Lebanon and across the Middle East in my capacity as Deputy Editor-in-Chief. Assuming the position of Senior Correspondent, I will be covering news across Lebanon as well as internationally.”

Z7 Communications wins AIGNER PR Account

February 18, 2014/0 Comments/in Account win /by Team TMN

Z7 Communications has been appointed as the official PR agency for AIGNER in the Middle East. The German fashion label celebrated a debut at the Milan fashion shows in 2003 and the re-launch of the company’s brand architecture was a spectacular success. Since then, it has been rapidly expanding its business activities in the Near and Far East.

“We are delighted to announce the addition of AIGNER to our portfolio of globally recognised luxury brands,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “Throughout the decades, AIGNER has retained its claim to creating true classics with a brilliant combination of German precision & Italian tradition, and continues to successfully bridge the gap between tradition and innovation. We look forward to highlighting the brand’s legacy and collections across the Middle East.”

ITP Consumer launch Arab Woman Awards KSA

December 30, 2013/0 Comments/in New Launch /by Team TMN

ITP Consumer has announced the launch of the Arab Woman Awards KSA 2014, which is set to take place on January 29, 2014. Following the success of the Arab Woman Awards UAE, Qatar and Kuwait for five consecutive years, the organisers have introduced the first Arab Woman Awards KSA which will take place at a prestigious ladies-only ceremony at the Al Faisaliah Hotel Riyadh under the guidance of HRH Princess Reema bint Bandar Al Saud.

Launched in 2009, the Arab Woman Awards aim to provide a platform to raise public awareness of the significant achievements of Arab women. Since its inception, the awards have recognised over 170 accomplished females from sectors including business, education, art, literature, sport, fashion, health, humanitarian, media and entrepreneurship.

‘The launch of the Arab Woman Awards KSA is another exciting chapter in these awards,” says Sue Holt, ITP Consumer Deputy Manager Director. “Having visited the country for the first time recently I have already met highly educated, determined and successful women so am looking forward to working with the judges to showcase the wealth of talented women that Saudi Arabia has to offer.”

The Arab Woman Awards KSA 2014 is being hosted in partnership with the Abu Dhabi Tourism and Culture Authority, Sayidaty, Zahra Breast Cancer Association and Rawaj International.

Es’hailSat to launch operations on Es’hail 1

December 29, 2013/0 Comments/in International News /by Team TMN

Qatar-based satellite company Es’hailSat has announced commercial operations on its new satellite, Es’hail 1, will commence on December 30, 2013. The start of broadcast operations catering to the general public follows the commencement of Es’hail 1’s commercial service of the Al Jazeera Media Network channels in October.

Es’hailSat confirmed its sponsorship of the Qatar ExxonMobil Open 2014, which will coincide with live coverage on the Es’hail 1 satellite. The tournament, hosted by the Qatar Tennis Federation, will take place from December 30, 2013 through to January 4, 2014, and will be broadcast in high-definition across the Middle East and North Africa.

The satellite, launched in August from Kourou in French Guiana, will offer extended broadcast capacity of high-definition channels in the region. A second satellite, Es’hail 2, is due to launch in 2016.

New Middle East PR Manager for Volkswagen

November 25, 2013/0 Comments/in Movers & Shakers /by Team TMN

Michelle Hogan has been announced as the new Middle East PR Manager for Volkswagen. Having lived in the region for over five years, Michelle is well acquainted with the Middle East market, and has extensive experience in both luxury and mass automotive segments.

“Volkswagen is a great company to work for and a respected global brand, I’m delighted to join the group,” says Michelle. “There are some really exciting things on the agenda for 2014 and I am looking forward to getting into my new role.”

Michelle will be based at the Dubai Airport Free Zone offices and is contactable at michelle.hogan@volkswagen.avme.ae / +971 (0)4 204 5888

Posts