Broadcast PR specialists, Markettiers has appointed Farah Al Basha to the role of Account Manager. With a Bachelor’s degree in Mass Communications and over three years of experience in the PR industry, Farah most recently worked with Seven Media where she held the role of PR Manager and worked across clients including Novo Cinemas, Hilton Ras Al Khaimah and Le Meridien Dubai Hotel and Conference Centre. In her new role, she will be responsible for supporting the growth of the Arabic arm of the agency, while also leading and producing filming shoots, focusing on broadcast media relations.
“I am so excited to be joining the first dedicated broadcast PR specialist in the region, and one that has a 25-year heritage internationally,” says Farah. “As the media landscape changes, I’m excited to be involved in crafting rich media content – whether it’s B-Roll for TV, Video News Releases or Live Streaming. With the future firmly anchored in digital, I am delighted to be putting my knowledge and passion of PR into practice and learn new things, whilst working with an amazing team who live and breathe what they do.”