J. Walter Thompson to handle oral-care brand

Global communications agency, J. Walter Thompson has been appointed to represent Closeup in the Middle East. Falling under the umbrella of Unilever, Closeup is a globally known oral-care brand that targets youth in the oral care market with an image that stays continually relevant. J. Walter Thompson will work with Closeup as its agency of record and communications partner in the Gulf region.

“The Closeup proposition and how it intends to capture the attention of the youth, makes it one of the best brands and briefs you could ever work on,” says Sasan Saeidi, Regional CEO, J. Walter Thompson Gulf. “A great client, a phenomenal brand, we are excited about the work we will be doing together, which will be courageous, breakthrough and conversation provoking.”