Z7 Communications has been appointed to represent beautyblender® across the Middle East. Founded by Hollywood makeup artist, Rea Ann Silva, beautyblender® has become an award-winning cosmetic sponge applicator taking the beauty, professional and retail world by storm. Z7 Communications will use its expertise to strengthen beautyblender® brand positioning and raise its profile in the Middle East.
“As an innovator in its field, we are thrilled to announce the addition of beautyblender® to complement our growing beauty portfolio,” Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We are excited to further establish the brand and contribute to its overall success in the region.”