Following a multi-agency pitch, Crayons Communications has been appointed as the Digital Media Agency for Wipro Unza’s brand, Enchanteur. The campaign has been activated by establishing the brand’s social media platforms, and the agency will continue to oversee all digital activity from digital media planning and buying to development.
“We are very excited to have Wipro Unza as part of our client portfolio. The brand Enchanteur, for which we will be formulating a digital strategy, has a strong retail presence and a significant market share overall,” says Arshad Zaheer, Chief Executive Officer, Crayons Communications. “It also has a strong offline communication strategy. However, we plan to reinforce the brand by using digital as a new medium for the brand in this region, to enable them to better engage with consumers.”