Dubai-based luxury public relations agency, Z7 Communications has been appointed to represent 11 Honoré in the Middle East. Founded by Patrick Herning, 11 Honoré is an online shopping platform that offers women the option to experience and purchase designer clothing from labels including Derek Lam, Zac Posen, Brandon Maxwell and Tome while also providing expanded sizes for an underserved market segment searching for contemporary clothing in US sizes 10 to 24. Z7 Communications will use its expertise to strengthen the platform’s brand positioning and raise its profile in the Middle East.
“The evolution of the size inclusive fashion movement is vital to the industry and 11 Honoré couldn’t have arrived at a better time,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We are thrilled to be supporting Patrick in the Middle East and look forward to creating awareness of this wonderful new brand.”