Dubai-based entertainment company 117Live, part of Al Ahli Holding Group has appointed Tracy Watchorn to the role of Director of Sales and Marketing. With over ten years of experience in the sports and entertainment industry, Tracy previously worked with Dubai Rugby Sevens, FIFA World Club and most recently with Flash Entertainment. In her new role, she will play a vital role in upgrading the in-house sales, marketing and digital team as well as overseeing the PR strategies of the company. She will also work with Al Ahli Holding Group’s other business units to ensure synergy between its sister companies as well as contribute to broadening the commercial reach of 117Live’s concert venue and secure new partnership deals.
“With my experience, industry knowledge and strong regional contacts, I hope to further elevate the brand image of 117LIve and expand the portfolio of clients and partners,” says Tracy. “I look forward to working with the dynamic team and continuing to deliver the best that the industry has ever seen.”