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Tracy Watchorn joins 117Live

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Dubai-based entertainment company 117Live, part of Al Ahli Holding Group has appointed Tracy Watchorn to the role of Director of Sales and Marketing. With over ten years of experience in the sports and entertainment industry, Tracy previously worked with Dubai Rugby Sevens, FIFA World Club and most recently with Flash Entertainment. In her new role, she will play a vital role in upgrading the in-house sales, marketing and digital team as well as overseeing the PR strategies of the company. She will also work with Al Ahli Holding Group’s other business units to ensure synergy between its sister companies as well as contribute to broadening the commercial reach of 117Live’s concert venue and secure new partnership deals.

“With my experience, industry knowledge and strong regional contacts, I hope to further elevate the brand image of 117LIve and expand the portfolio of clients and partners,” says Tracy. “I look forward to working with the dynamic team and continuing to deliver the best that the industry has ever seen.”

AllDetails welcomes Jinith Joy

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Dubai-based PR and communications agency, AllDetails has welcomed Jinith Joy to the role of PR Account Manager. Previously PR Manager at Percept Gulf, Jinith has a diverse experience in India and the UAE’s PR, marketing and advertising industry. In her new role, she will focus on developing strong PR strategies for the agency’s portfolio of GCC clients along with emphasis on driving in new local businesses.

“AllDetails has an impressive portfolio of hospitality clients across the world and I’m excited to work on these international luxury brands,” says Jinith. “There is an inclination towards digital media now and I’m thrilled to be part of an agency that understands this change and incorporates the same in PR strategies.”

Percept Gulf appoints new Chief Operating Officer

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Eymard Saldanha has been appointed as the new Chief Operating Officer for Percept Gulf in the UAE. With 25 years of experience in media and communications, Eymard has handled portfolios spanning global agencies, start-ups, brand development, business mergers and acquisitions in Europe, the Middle East and Africa. Prior to joining Percept Gulf, Eymard was Regional Director EEMEA – BAT and Head of Advertising MENA at Ogilvy & Mather Worldwide. In his new role, Eymard will be responsible for leading business development and integration of all marketing communication services for the Gulf region.

“Percept has been a pioneer in the entertainment, media and communications domain in the Gulf region and has set numerous benchmarks over the past two decades,” says Eymard. “Percept Gulf is an established name in the West Asia market and my mandate is to use the synergy of the Percept Group to propel us to a faster growth trajectory. I look forward to working closely with the team at Percept to ensure that we attain our lofty goals.”

Bipin Pathak, Founder and CEO of Percept Gulf adds, “We strongly believe that Eymard will be able to provide the leadership and vision that Percept Gulf requires to become an even stronger entity in the media and communications space in the Gulf region. His global leadership and brand experience will help us achieve the magnitude and growth targets we have earmarked for ourselves.”

Eymard’s appointment comes as a result of Percept Gulf’s recent restructure of its marketing communications services in the UAE. Percept Gulf will now encompass a wider spectrum of product offerings and solutions including advertising, brand marketing consultancy strategy, strategy, creative and design, public and media relations, digital marketing, integrated marketing communication consultancy, media planning and buying, digital media buying/planning, experimental marketing, sports marketing, brand activations and promotions and the marketing and promotion of intellectual properties owned by Percept Limited.

Jinith Joy joins Percept Gulf

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Jinith Joy has been appointed as the new PR Account Executive for Percept Gulf in Dubai. Jinith joins the team from Grace and Garbo, where she held the position of PR Executive, handling fashion, F&B and lifestyle clients. In her new position, Jinith will work with clients across fashion, lifestyle, sports, F&B, consumer, construction and interiors sectors. Her role will also include business development and client servicing.

“I am thrilled to be a part of an advertising and event firm,” says Jinith. “It’s challenging yet exciting to have the opportunity to gain a 360 degree understanding of brand image building.”