UAE-based fashion website The Fashion Hub (TFH) has expanded its offices into London and re-launched its digital platform with a new look. The new website will act as a virtual panel that voices the non-linear market of fashion, art and lifestyle, with a more digitalised and interactive format. Having previously worked with worldwide brands such as Harvey Nichols London, Selfridges and Canon, the digital publication will now be welcoming new contributors to the site.
“It was time to take the next step, to become more digitalised, to have richer content, it’s been for years and we knew the timing was right,” says Parisa Birgani, Founder and Editor, The Fashion Hub. “We know our readers so well, because we are both our own readers. There was such a gap in the market for something like TFH, a platform that didn’t focus on the commercial, but focused on the non-liner, and we’re both so happy to shine a light on that part of the industry, and to broaden peoples minds about it, especially in the Middle East.”
Lydia Birgani, Co-Founder, The Fashion Hub, adds “We’ve now constructed a more interactive platform which helps engage and interconnect different ideologies, regions. Opening an office in London has allowed us to target our European readers more and it’s a very exciting chapter for TFH.