The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print and Publishing Lions and Digital Craft split from the Cyber and Mobile Lions. The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.
“The Press Lions is an award that’s been with us since 1992,” says Simon Cook, Director of Awards, Lions Festivals. “By renaming it the Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.”
Terry Savage, Chairman, Lions Festivals, adds “The Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable going forward.”