Gulf News Magazine’s flagship home and interiors title, InsideOut has undergone a complete redesign and resize as part of its wider brand strategy. After two months of development, the final look is on sale in all major retail outlets, led by Art Editor Sue Mae Easton and Acting Editor Sharon Parsons.
“Even the loveliest homes need redecorating every now and then, and we’ve taken that approach with InsideOut,” says Sharon. “A smart new logo, chic new size and fonts have been just the start! With comprehensive sections, greater depth of content and clearer signposting of the key editorial pillars – homes, decorating, shopping, design, gardens and property – we’re confident our discerning readership will find the modernised InsideOut more enjoyable, inspirational and useful than ever.”
Katie Heskett, Associate Publisher of Gulf News Magazines adds, “InsideOut has always been a huge success in the homes and interiors market and our plan is to expand on this with a comprehensive digital platform and a series of brand extensions – including events and standalone publishing projects. The starting point was to ensure our core brand was where we wanted it to be – and this new look is the perfect foundation for all our growth.”