In celebration of Dubai’s World Expo 2020 success, UAE-based branding agency, The Brand Foundation (TBF) has launched its Start Big Initiative, designed to support entrepreneurs with limited capital brand their businesses in a world-class manner from the start.
“Having a strategically positioned, professional brand is often the difference between failure or success,” said Lisa Knight, Founder of The Brand Foundation. “Start-ups face stiff competition from more established competitors, and your brand presents a key opportunity to communicate your differences, maximising your competitiveness and shaping perceptions about who you are and what you do right from the start.”
As professional branding services are typically only within reach of start-ups with substantial financial backing, those with limited capital are left with a dilemma. TBF has devised an SME branding package that provides businesses with a branded toolkit of essential assets (such as a brand identity, website, corporate stationery) in order to excel quicker.