As Dubai’s latest hotspot prepares for launch, Team TMN caught up with Add-mind Group’s CEO and founder Tony Habre…
So, the grand launch of Iris Dubai takes place tonight. What can we expect from Dubai’s latest nightspot?
Iris Dubai will stand out as Dubai’s latest outdoor rooftop experience, featuring a trendy menu, sophisticated ambiance, stunning views of the city, complete with the best sounds from our chill-out music selection.
Does this concept have any association with the Iris Beirut?
The Iris concept was originally created and popularised in Beirut. Following its success, we decided to expand the Iris concept in the region. Our first location outside Lebanon was the recently opened Iris Yas Island, which was launched during the Abu Dhabi Formula 1 weekend.
Where is Iris Dubai located?
The Iris brand is built upon the rooftop experience and as such the new location is The Oberoi, Dubai (27th floor). Ideally situated in the heart of downtown Dubai, the new venue covers a space of 450 sqm, boasting breathtaking views of the city skyline.
Is it a private members bar? Or is it open to the public?
Iris Dubai will open its doors to the public, targeting both residents of Dubai and international tourists.
What is the basic concept of Iris Dubai – is it a nightclub, lounge bar or a bar & restaurant?
Iris Dubai combines elements of both a trendy lounge bar and restaurant. We offer guests an extensive dining menu of international meals, complemented by our signature cocktail (& mocktail) menu that features refreshing drinks made with fresh fruits and ingredients.
Who designed the venue and what is the concept behind the venue’s design?
Suzanne Habre Nasr is the visionary behind all the Iris designs. The concept behind the venue’s design is to provide a sense of harmony and balance, from the use of comfortable benches, plush couches and inviting furniture, along with plenty of greenery to create a tropical yet modern getaway.
What makes Iris Dubai stand out ahead of all other of Dubai’s nightlife offerings?
Adapting to a truly successful model, Iris Dubai will define itself as an iconic open-air city retreat offering guests a relaxed ambiance in a refined setting. A treat for all the senses, Iris boasts stunning panoramic views of the city combined with a delectable food and cocktail menu.
What crowd are you expecting to attract?
Iris Dubai will be the go-to venue for the midtown post-work crowd, classy executives and elegant clientele and will also be the ideal destination for both nights and daytime group gatherings.
Is this the company’s first venue in the UAE?
Following the success of The White Room and Iris Yas Island, Iris Dubai will be the third project for the Add-mind Group in the UAE. Add-mind’s aim is to increase their existing diverse portfolio of clubs, bars and restaurants within the region in the coming year.
What else does the Iris management have planned for the region?
Add-mind will be launching WHITE Dubai , the first rooftop clubbing experience on the 19th of December.