Create Media Group has successfully retained the exclusive digital communications account for Standard Chartered Bank in the UAE. After first winning the account through a pitch process in April 2015, Create has been re-awarded digital communications responsibilities for a further two years. The agency will continue to handle all digital communications for the bank, including their ‘always on’ deliverables as well as campaign strategy, creation and management across all digital touch points from social media, to web and email communications.
“For us to retain the account is more significant than initially winning it, as we are being recognised for what we have delivered, not for what we are saying we can deliver,” says Tom Otton, Managing Director, Create Media Group. “The business has worked extremely hard for this and as a boutique agency with a closely knit team we are all very proud of what we have achieved.”